EXCLUSIVE PHOTOS: Kate Winslet Works the Camera for St. John

05/12/2011 at 10:30 AM ET

Kate Winslet for St. John
Courtesy St. John

When Kate Winslet visited a historic New Jersey movie theater last week, it wasn’t to catch a film; the actress was shooting her first campaign photos as the new face of St. John. The Oscar-winning star was recently tapped to front the American knitwear line — taking over for past models Angelina Jolie and Karen Elson — and did so in a glamorous setting, at Jersey City’s historic Loew’s Theater. “They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” Winslet told WWD the day of the shoot. “I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.” What she does have, though, is the timeless beauty the brand was looking for. St. John is using Winslet to help evolve its image, adding looks like silk gowns, leopard print coats and woven pants — plus costume jewelry and handbags — to its usual collections of skirt suits. “To me, it’s fresher than that,” Winslet said. “It seems fresher than that because of the fabrics. They’re extremely delicate, extremely wearable and very flattering. I have worn several of their pieces over the years.” We’ll see just what she’s been wearing in September, when her ads debut in magazines nationwide. —Kate Hogan

Kate Winslet for St. John
Courtesy St. John


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Marisa on

She’s absolutely stunning and ethereal. There are more pictures from the shoot and it has a very theatrical feel to it, very in tune with her job as an actress! She looks natural and understated. I’m glad to see she hasn’t been airbrushed to a ridiculous extent.

Marisa on

Also the great thing about Kate is that she has an interesting face. When you look at her, whether it be in an ad or in one of her films, it’s like she’s telling you a story. No wonder people are interested in having her as the representative for something. She strongly embodies whatever character she plays. Doing an ad is like playing a different character.

Tara on

I like her face when she smiles! Here her mouth makes her look so severe and she looks unnecessarily older than she really is … such a shame!

Daria on


Mars on

Kate Winslet is Kate Winslet.period!

Ariana on

One of the most underrated actresses in Hollywood. She’s probably the wrong race.

Fashion ModREn » Fashion News Roundup: Get Donald Trump’s Hair Style, Leonardo DiCaprio and Bar Refaeli Broke Up, and How Kate Moss Was Discovered on

[…] Kate Winslet For St. John: Winslet is the new face of the knitwear company, and her campaigns will be part of St. John’s effort to freshen their image. {People StyleWatch} […]

Realtime Productions | Blog on

[…] Two of the pictures came out via People Magazine. One captures the “Mildred Pierce” star in an all-black outfit as she dons a sultry black dress with a pair of black, leather gloves. Completing the look is an ornate necklace adorning her neck. Another one has her draped in nude colors while posing on a wooden floor with a script laying nearby. News > Movie News […]

cee on

Will people ever stop using Angelina Jolie to gain attention including St John and Winslet. The topper is that Angelina was absolutely gorgeous and made the clothes look younger. But maybe they are looking for an older woman. If so they achieved it.

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