Framed: Mary-Kate and Ashley Olsen Unveil New Optical Line

04/18/2011 at 04:30 PM ET

Mary-Kate and Ashley Olsen GlassesCourtesy Elizabeth and James

Just one week after announcing their new online shopping site, the Olsen twins are at it again! The designing duo recently shared details of their latest venture, a line of optical frames, which will be released through their Elizabeth and James label in June. The collection will include 13 styles, named for streets in New York City and Los Angeles like Chrystie and Folsom (above), retailing from $155 for a handmade acetate frame to $265 for stainless steel frames (eye exam by the stars not included). According to Mary-Kate, details from the girls’ Elizabeth and James Spring 2011 collection will carry over into the fun frames, and they’ll include a script logo atop the frame, plus metal styling on the end tips. “The design aesthetic in the optical collection is a true reflection of Elizabeth and James’ essence,” Ashley said in a release. “A classic feel with a modern sensibility.” The frames will be available in June at stores including New York’s Devonshire Optical and L.A.’s Dan Deutsch Optical Outlook. Tell us: Would you wear Elizabeth and James frames?

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Showing 27 comments

Caroline on

They don’t look to be flattering at all. They are dark and heavy on the face. The girl on the right looks sinister with them on. Looks they are designing for models who look good with whatever you put on them as opposed to the every day person.

Jon on

That’s nice, good luck! No, I wouldn’t be wearing Elizabeth & James Frames, though, but good luck to Mary-Kate and Ashley on this!

Jon on

Kate Hudson looks great on The May Issue of InStyle Magazine!

Bree on

This is a joke, right?

Maggie on

The one on the right looks like Harry Potter

FASHION NEWS: Elizabeth And James, Fitting Room Fees & Coach Classics ยป Fashion and Style on

[…] Elizabeth And James, the fashion line from Mary-Kate and Ashley Olsen, has debuted their new eyewear collection. The 13 styles of glasses will be available this June ranging from $155 to $265. The frames have funky styles include round and cat’s eye glasses. (People) […]

Gabe on

Thats just horrible!

Play your cards right and work a three-day week for $2.6m … tax free and legal | on

[…] Elizabeth and James label in June. The collection will include 13 styles, named […] Read more on People Magazine This entry was posted in Sunglasses and tagged $2.6m, cards, FREE, legal, play, right, threeday, […]

Amanda on

I don’t understand fashion apparently…I think they would sell more if the models were actually smiling…or doing something. they look boring and makes me not want to buy these glasses.

Tim on

These twins could wear a cardboard hats, call it chic and and it would sell. Not much style with those two-just a ton of money and advertising

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