EXCLUSIVE: Jersey Shore's Sammi "Sweetheart" Giancola Debuts Jewelry Line

03/17/2011 at 10:30 AM ET

Sammi Sweetheart JewelryAJM/Abaca

Jersey Shore‘s Sammi “Sweetheart” Giancola is the latest guidette to toss her, um, bikini into the fashion ring. Today, the MTV reality starlet launched her own collection of bling, Sammi Sweetheart, with costume jewelry brand RichRocks. The line, consisting of seven pieces focused on her “sweetheart” image, includes (you guessed it) heart-shaped pendants, crystal bracelets meant for layering, and of course, her staple accessory essential: large hoop earrings. But Giancola isn’t charging sky-high prices for her gems; instead, she’s taking pride in selling for less. “I love that the RichRocks brand and my collection retails for just under $100,” she tells PEOPLE. “It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night.” Perhaps for an evening out at Karma? The Sammi Sweetheart for RichRocks collection launches today at richrocksnyc.com. Tell us: Will you buy from Giancola’s new jewelry line? –Kim Peiffer


FILED UNDER: Accessories , Celebs , Jewelry
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Showing 38 comments

GiGi on

Milking it!!! good job.

Holly on

Good for her! I hope it’s a huge success!!

grenade mama on

I will be getting a piece or two.

SB on

I really like it! Same stuff as Express! I would def buy it!

Jess on

Meh I can still get the exact same stuff for a little cheaper at Wal Mart lmao

JPX on

She’s the one in the abusive relatiomship, right?

Marie on

Shes not in an abusive relationship… she punched him,their both emotionally abusive. their both abit crazy in the head

Ashley on

I was definitely a little skeptical but I love the hoops and the heart pendant….I’m impressed!

ebbabbe on

Am i the only one who can’t stand her and her whining on the show? Absolutely can’t stand her!

chicki on

I would NEVER buy or support anything from these “so called” wanna-be celebrities!

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