Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan


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S on

Ok… so is the Lancome brow liner still going to cost $28?

Emma Watson é o novo rosto da Lancôme | Linda e Cheirosa on

[…] de fofocas: A própria Emma anunciou no twitter (eu sigo hehe) e a People deu a notícia em primeira mão: ela será a nova “cara” da Lancôme. Isso não é para […]

Pat on

$$ must have been amazing for her to put her studies on hold. I would say “stay in school,” but you’re only young once, and she might not get the same gigs as she gets older.

kabp on

I think all of you Libs need to get over it and do a little research before you decide to make ignorant comments.

Sue on

Why does she draw her eyebrows so long?


Shame on Lancome! Most of their market represents an older generation of buyers. They should have chosen an older women to represent the company. A young girl can use Cover Girl not Lancome! Also, she is not very pretty. Just an average face.

David on

Sorry but I would rather things be tested on animals and proven safe then put on kids and find out later they are not. I am not suggesting animals have no rights…but they have fewer than humans.

Christina on

Lancome is used by young women all over the place. I have been using Lancome since I was 18 and I’m 27 now. If it’s geared more towards older woman, than a younger woman is just the ticket to get the younger girls to buy their products. I think Emma is beautiful and a very good choice for the new face of Lancome.

Liz on

PS- all you people who are against animal tetsing better be vegetarians, or you’re a bunch of hypocrites. It’s the cool thing to say animal testing is wrong these days. It definitely isn’t a good thing but you sound pretty silly saying it’s wrong while eating your McChicken.

Bree Garrison on

Emma truly smarts a beautiful face, however, she, with such short hair, lacks a feminine qualifty that is required to display ultra beauty. And how does a young person know so much about cosmetics and their application? One would be cautious when considering purchasing their products. It is all about star quality and nothing else. Bree

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