EXCLUSIVE: See Kelly Osbourne's New Material Girl Ads

02/23/2011 at 10:45 AM ET

Kelly Osbourne for Material Girl
Courtesy Iconix

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to PEOPLE about their fashion favorites for the upcoming spring season. “The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories. “The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said. When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. “I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said. And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank. “I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.” Shop the line only at Macy’s and macys.com, and read more from Lourdes Leon and Kelly Osbourne in this week’s issue of PEOPLE! —Kim Peiffer; reporting by Pamela Edwards-Christiani

Kelly Osbourne for Material Girl
Courtesy Iconix

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Showing 35 comments

Sofia on

Kelly looks insanely fabulous! Madonna Circa 1985! Love the new “Material Girl” cover girl!
Good choice Madonna & Lourdes!

Natalia on

Kelly looks awesome! Glad Madonna decided to use a “real” looking girl. Go Kelly!



Tigs on

Air Brush like crazy.

JCo on

WAY better than Taylor Momsen. I think she’s a better fit than the goth bride of Frankenstein that flashes her chest and upskirt at crowds at the age of 16!

Lori A on

Well of course they are going to air brush! Who doesn’t in print ads???? Besides that, I think Kelly looks STUNNING.

JPX on

Please. She’s been photo-shopped to death. I saw her on the E network the other day with Joan Rivers and she was much heavier than these pictures would have you believe.

EXCLUSIVE: Kelly Osbourne’s New Material Girl Look | DAILYSPORTS NEWS TRENDS on

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Meems on

Kelly is very thin and so what if she’s airbrushed it’s an ad of course they’re going to perfect it.

For the children who just want to bash her get over yourselves and grow up. She’s fought long and hard to get where she is and I for one am very happy to see her becoming a very grown up young woman.

Some people can’t be happy for others and just want to see everyone fall. It’s not her fault you’re not happy wtih yourselves.

Susan Lewis on

Kelly looks great!

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