Jessica Simpson: Accidental Fashion Mogul

02/14/2011 at 05:20 PM ET

Jessica Simpson's Billion Dollar Clothing Empire
Ruven Afanador for New York magazine

Jessica Simpson is fashion’s newest billion dollar baby — but did she mean to be? Simpson will continue growing her empire this year by adding a ready-to-wear collection and a line of career separates, which are expected to push sales for the company to over a billion dollars. “I never thought I’d be some fashion mogul!,” Simpson tells New York in the magazine’s spring fashion issue, where the cover girl rocks huge, teased hair and bare shoulders. To put that number in context, the magazine explains that Simpson’s company is doing roughly the same volume in sales as designers like Michael Kors. Simpson says that her brand is so popular because she makes the line for everyday women and keeps the focus away from herself. “What you really need is your basics for every type of person,” she says. “When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them. Everybody doesn’t want to just look like the celebrity, because they can’t. They just want one element of that style.” Her business manager, David Levin, puts the original idea behind her fashion lines a little more directly, telling New York, “A girl could go to the shopping mall with her mother and she’d have a great new outfit and still have some money left for lunch at McDonald’s. She can look like Jessica Simpson, smell like Jessica Simpson, and she can afford it.” Read more at us: What do you think of Jessica Simpson’s billion dollar fashion empire?Kim Peiffer

Jessica Simpson's billion Dollar Clothing Line
Ruven Afanador for New York magazine

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Showing 134 comments

Gini on

I Lob=ve Jessicas style!!! She understands what under 5’4 means!!!!

Jessica Simpson: Accidental Fashion Mogul | LY.ON on

[…] more here: Jessica Simpson: Accidental Fashion Mogul Cette entrée a été publiée dans Nina Ricci Couture, avec comme mot(s)-clef(s) afanador, […]

Elizabeth on

Honestly, I love her shoes. They are actually cute and last forever. I have no shame in telling people when I get compliments on them that they are Jessica Simpson.

sheryll on

I actually do not like any of Jessica Simpson stuff. Her shoes are way too high, and the other stuff I would never wear. I try and stay away from her line whenever I see it.

Dee on

I really applaud her for putting out such great products. In this economy people need more bang for their buck! And I agree, her shoes are top notch!

PAW on

I am so happy for her. People thought when her show was on MTV that she was this huge airhead and nothing but a bimbo. I’m sure she’s enjoying her last laugh now!

valentina on

loveee her!!! congrats to her and all of success.

Traci on

I hope this means she never, ever has to sing in public again.

hanna on

I think she is just a lucky in business matters. First she strikes gold with her bimbo act in her mtv wedding series with her then husband…and gets a series of tv guest spots and movies to rake in the moolah with the same act.
Now, she got lucky with her clothing line because she struck gold with whoever is behind the actual design and brain of the company. NOt all fashionistas have made it big with clithing lines becoz they get lemons for actual designers who chose fabrics and sketch etc and the business end up going bust….
Can’t say she has same luck with men and her love life though….you lose some you win some…

arthur gurr on

If Jessica really did lose here pant, how were the flies controlled?

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