EXCLUSIVE FIRST LOOK: Julianne Moore's "Sensual" Ads for Talbots

01/31/2011 at 04:00 PM ET

Julianne Moore for Talbots
Courtesy Talbots

Julianne Moore is no stranger to sexy ad campaigns — but this time, she’s fully clothed in an outfit from Talbots’ Spring 2011 line. Talbots’ chief creative officer Michael Smaldone says she was picked for the spring campaign because she “exemplifies everything we want as the face of the brand. She’s a very active, beautiful, soulful woman.” The ads, shot in a greenhouse by Mert Alas and Marcus Piggott, reflect Moore’s relationship to the 60-year-old brand: “We have this lush, traditional setting, and Julianne is in the middle of it. She’s strong, confident, and very modern. And it’s very ethereal and sensual.” Moore’s classic but playful style, Smaldone says, is also a great fit for what he calls Talbots’ “tradition transformed” platform. “We want to hold on to the classic pieces, but make them relevant to a woman today,” he says. “We’re not trendy, but our clothes are current and modern.” And Moore seems to agree, walking out of the shoot with one of the outfits from the campaign. Dishes Smaldone, “She said, ‘If this is the new Talbots, count me in!'” Check out the behind-the-scenes video, then tell us: What do you think of Julianne’s new ads?Alex Apatoff


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Showing 53 comments

spanish fly on

Who cares? who shops at Talbots?

JD on

A lot of people shop at talbots. get out of Walmart more often and you would know there are other stores.

acpd on

talbots needs all the help it can get.

C. Schouwenaars on

Love, Love, LOVE Talbots
Timeless clothes, great quality…
I’m a fan!!!

greg on

LOVE Julianne Moore. Just what this retailer needs – a respected, beautiful, talented actress!

mw on

The talbots near where I live have the rudest employees I have ever encountered in any store, won’t shop there ever again.

leslie burton on

I love Talbots and employess at Boylston St store are fabulous. I would shop there more often if they
would stay open past 7PM!!!! For a Business that is in deep troubles, this makes no sense in a Neighborhood where stores are open to 9 PM!!!!!!

NM on

Okay, what part of these pictures are “sensual”?

Brenda on

Talbots is for old people

cheryl on

I just never thought she was all that attractive

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