Heidi Klum to Launch Signature Perfume

01/21/2011 at 11:30 AM ET

Heidi Klum Launches New Fragrance
Splash News Online

Soon Heidi Klum won’t just be helping the world look more fashionable, she’ll be helping it smell sweeter, too, with the launch of a new signature fragrance. The Project Runway host and model announced she will be partnering with Coty Inc. to create a fragrance all her own, called Heidi Klum Shine. For Klum, who has created an empire for herself as a model, clothing designer, television host and the face of European cosmetics company Astor, she’ll be one step closer to world domination—at least the fashion and beauty world, that is. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting,” Klum said in a statement. “I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!'” Heidi Klum Shine is expected to launch in fall 2011. Tell us: Are you looking forward to wearing Heidi Klum’s fragrance? –Kim Peiffer


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Showing 30 comments

Want to Smell Like Heidi Klum? : InStyle.com What's Right Now on

[…] ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’” Klum told People. Of course, the fragrance isn’t the first collaborative venture for the supermodel. […]

Heidi Klum, Orlando Bloom Land Fragrance Deals | All About Heidi Klum on

[…] with Coty Inc. to create a fragrance all her own, called Heidi Klum Shine. […] Read more on People Magazine This entry was posted in News and tagged coty inc, Deals, e online, heidi klum, host, Land, […]

Heidi Klum Launching New Perfume In Fall 2011 | Bumpshack.com on

[…] a statement, she said: “Working for a long time on developing a signature scent and watching it finally come to life is […]

erilynne on

….She gets on my nerves.

Why does another celebrity need a fragrance? I think there are only types of celebrities that could do a fragrance and she isn’t one of them in my book.

Tammy on

I’m sick and tired of everyone thinking they need to have their own fragrance. I don’t buy any of them.

Jessica on

Why does every celebrity feel they need their own perfume?

Denise on

Because fragrances bring in A LOT of money. I would want one too.

Courtney on

it’s called brand extension and some of the celeb fragrances actually stand the test of time. does White Diamonds ring a bell it’s only been in the top 10 selling perfumes for 18 of it’s 20 years available of course Heidi is no Elizabeth Taylor

kayla on

I think i will purchase the purfume when it comes out.

Abby on

Sounds great to me… I’m sure Heidi, like most celebrities, have them means to buy a lot of fragrances I can’t afford. I would expect her perfume would smell great and hopefully incorporate a lot of the characteristics from those more expensive lines so I can smell great too.

Jenn on

Can’t wait to try it… I love Heidi!

U2 on

Not looking forward to and will not wear Heidi’s fragrance.

Tanya on

I wish I could design my own scent… must be really cool. I’m looking forward to wearing it… and smelling ‘delicious’. :)

Mandy on

I couldn’t stand Heidi when she started to become huge, but I have since become a big fan. She does it all and it is the right time for a fragrance. I wouldn’t have even tried it three years ago, but now I will most likely buy it. Hope it is as lovely as Heidi.

jake on

for blondes and redheads only…attracts black guys.

S.E. on

I already know it’s going to smell cheap. It’s by Coty.

Pam on

I have been stopped and asked what perfume I am wearing, a number of times. (White Diamonds) So I would check it out. But, dept stores such as Macy’s no longer put testers out on the counter and I am not going to buy without test driving.

Runway Magazine on

For years, Runway Magazine has been America’s cultural barometer, putting fashion in the context of the larger world we live in- how we dress, live, socialize; what we eat, listen to, watch; who leads and inspires us.

From its beginnings to today, three central principles have set Runway Magazine apart: a commitment to visual genius, investment in storytelling that puts women at the center of the culture, and a selective, optimistic editorial eye.

Runway Magazine’s story is the story of women, of culture, of what is worth knowing and seeing, of individuality and grace, and of the steady power of earned influence. For millions of women each month, Runway Magazine Inc is the eye of the culture, inspiring and challenging them to see things differently, in both themselves and the world.

ceo/jamesbuccelli Runway Magazine

erkg on

that’s nice but when is Project Runway coming back?

Jon on

I wish Heidi Klum the best with her new Fragrance, but I won’t be wearing it since I’m a girl!

Shane Sowers on

Yeah, just what Heidi Klum needs. More money.

Joan on

It probably stinks just like she does!

big fan on

Sure I will try it out

Top Posts — WordPress.com on

[…] Heidi Klum to Launch Signature Perfume Splash News Online […]

S.E. on

Pam, what does you being asked about your perfume have to do with it?

Jon on

Hahahah, it’s funny & nice that Jessica Simpson is thanking The Lord for her Fiance’s ‘Perfect Tush’! It’s nice that True Blood Star, Joe Manganiello, is inviting The Cast of True Blood, a show he is also on, to his Wedding, and it’s nice what he said about his Fiance, Audra Marie, being his Cheerleader, etc.

Beej on

Some of the celebrity fragrances are amazing and afforable – take for instance Halle Berry’s signature fragrance. It’s wonderful and very affordable and I often get compliments when I am wearing it. I think good for Heidi, I hope her fragrance is very distinct from others on the market.

Heidi Klum to Launch Signature Perfume | Gnepse - Surf The World - Online News Magazine on

[…] Read More – people.com […]


[…] Heidi Klum signed a deal with Coty Inc. to create Heidi Klum Shine, her very own fragrance. “Working for a long time on a developing a signature scent and watching it finally coming to life is so exciting, she said. [PEOPLE] […]

Ghislaine on

i love the waellt! I have seen knockoffs somewhat similar. Is there a way for me to tell the difference?VA:F [1.9.6_1107]please wait…Rating: 0.0/5 (0 votes cast)VA:F [1.9.6_1107]Rating: 0 (from 0 votes)

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