Heidi Klum to Launch Signature Perfume

01/21/2011 at 11:30 AM ET

Heidi Klum Launches New Fragrance
Splash News Online

Soon Heidi Klum won’t just be helping the world look more fashionable, she’ll be helping it smell sweeter, too, with the launch of a new signature fragrance. The Project Runway host and model announced she will be partnering with Coty Inc. to create a fragrance all her own, called Heidi Klum Shine. For Klum, who has created an empire for herself as a model, clothing designer, television host and the face of European cosmetics company Astor, she’ll be one step closer to world domination—at least the fashion and beauty world, that is. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting,” Klum said in a statement. “I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!'” Heidi Klum Shine is expected to launch in fall 2011. Tell us: Are you looking forward to wearing Heidi Klum’s fragrance? –Kim Peiffer


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 30 comments

Jenn on

Can’t wait to try it… I love Heidi!

U2 on

Not looking forward to and will not wear Heidi’s fragrance.

Tanya on

I wish I could design my own scent… must be really cool. I’m looking forward to wearing it… and smelling ‘delicious’. :)

Mandy on

I couldn’t stand Heidi when she started to become huge, but I have since become a big fan. She does it all and it is the right time for a fragrance. I wouldn’t have even tried it three years ago, but now I will most likely buy it. Hope it is as lovely as Heidi.

jake on

for blondes and redheads only…attracts black guys.

S.E. on

I already know it’s going to smell cheap. It’s by Coty.

Pam on

I have been stopped and asked what perfume I am wearing, a number of times. (White Diamonds) So I would check it out. But, dept stores such as Macy’s no longer put testers out on the counter and I am not going to buy without test driving.

Runway Magazine on

For years, Runway Magazine has been America’s cultural barometer, putting fashion in the context of the larger world we live in- how we dress, live, socialize; what we eat, listen to, watch; who leads and inspires us.

From its beginnings to today, three central principles have set Runway Magazine apart: a commitment to visual genius, investment in storytelling that puts women at the center of the culture, and a selective, optimistic editorial eye.

Runway Magazine’s story is the story of women, of culture, of what is worth knowing and seeing, of individuality and grace, and of the steady power of earned influence. For millions of women each month, Runway Magazine Inc is the eye of the culture, inspiring and challenging them to see things differently, in both themselves and the world.

ceo/jamesbuccelli Runway Magazine

erkg on

that’s nice but when is Project Runway coming back?

Jon on

I wish Heidi Klum the best with her new Fragrance, but I won’t be wearing it since I’m a girl!

Next | 1 | 2 | 3 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,514 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters