Justin Bieber's Nail Polish Sells Out Across America!

01/18/2011 at 11:00 AM ET

Justin Bieber OPI Nail Polish
Kyle Rover/Startraks

Looks like Justin Bieber has world domination at his fingertips! Since launching his One Less Lonely Girl nail polish collection for Nicole by OPI exclusively at Walmart weeks ago, all six of the line’s launch colors have sold out at more than 3,000 stores nationwide. “A lot of [Justin’s] songs are about making girls feel good,” Suzi Weiss-Fischmann, the brand’s executive vice president and artistic director, says to PEOPLE of the collection’s chart-topping popularity. “He sees that nail polish really makes girls feel good.” In addition to more conservative shades, “there’s some glitter and shimmer,” she says, but adds that just like Justin’s ‘tween-to-mom audience, “There’s something in the One Less Lonely Girl collection [for] anybody.” Despite in-store sell-outs, Beliebers can still get their hands on Justin’s $9 polishes online at walmart.com–and the superstore is currently restocking in locations coast-to-coast. Other retailers will pick up the collection (which will expand to 14 colors) in February. – Hana Choi; reporting by Katherine Kluznik Rentmeester


FILED UNDER: Beauty , Justin Bieber
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Mom of JB Fan on

When Hannah was hot she was every where for 2-12 year olds (she was on everything) Same with the Jonas Brothers. Justin appeals to 8-15 year olds – what are they into beauty products…smart move on his marketing team. It is $7 a bottle in Nebraska which is steep for most brands of polish but it is made by OPI which sells for more than that in the salon. My daughter is 12 has 5 of the polish colors. I think if you look at most Beauty companies you would be surprised to see how many men are involved and no not all of them are gay.

Jessica on

Yeah, it may seem weird at first that Justin Bieber came out with a nail polish line. But really, it’s smart business. He knows that his fan base is mainly females. Also, some of the proceedes go to charity. So kudos to Justin and his team for setting this up.

and how narrow minded of you to label him as gay. jealous much? maybe over the fact that he is already more successful and rich than most of us will be in our whole lives.

Mom of JB Fan on

Heather – it doesn’t mention charity in the article but the polish comes with a tag that tells you about it.

me on

mrcat149 – I can smell an insecure male a mile away. Everyone with a brain knows that when a male is anti-gay, he’s afraid to look at his own sexuality. My guess is you’re as gay as they come and can’t deal with it. Loser.

marissa on

I agree with alot of u, he is creepy and, yes, there is something gay about him. He only lent his name to get more publicity. C’mon “people” give us real stories!


Hey Justin Bieber i love u and i want to meet u one day, and i am a big fan and have all your items.u r so cute, to me and if i could date u that would be great. i love your nail polish and if u can give it to me for free that would be good my number is 713-628-0453. ps i love u

Justin Bieber » Justin Bieber’s Nail Polish Sells Out Across America – People Magazine on

[…] Justin Bieber’s Nail Polish Sells Out Across America – People Magazine // Posted on January 18, 2011 […]

marqual on

he got lots of things out

Gloria on

Hey, a couple more years or even less, the baby face will morph into adult male and that will be the end of him. Count on it.

Justin Bieber ai raggi X all’aeroporto (in attesa di Never Say Never e nuovi smalti) | Tutte le news: Justin Bieber Baby, Robert Pattinson, Miley Cyrus, Jonas Brothers, Demi Lovato, Twilight | bambini .eu on

[…] Less Lonely Girl, che è andata letteralmente a ruba negli Stati Uniti. L’azienda dichiara a People: “Molte canzoni di Justin parlano di far star bene una ragazza. Lui ha capito che lo smalto […]

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