FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

tori on

The 1st photo looks ok but the other two looked forced and akward. She’s no model no matter who her parents are famous or not. She wouldn’t even been given the chance if it wasn’t for famous parents, that goes for the Jenner sisters too!!!!

Nichole on

I think she’s gorgeous. Unconventional, yes. But still gorgeous. All the haters out there are just jealous. Why can’t people just see beauty, but instead have to immediately start picking apart everything they think isn’t perfect. It is very sad.

Irene on

I think the photos are gorgeous and Rumer looks amazing! You go girl!

Nina on

I just don`t like her. She is nothing without her famous parents. She didn`t accomplished anything.

Cheryl on

Rumer looks gorgeous.

Denise Ulmer on

Really, I am not a hater, but dang, she looks like Ms. Potato head and a two year old dressed her face up!

Linda on

Rich and famous parents, photoshop or not … she is obviously in a better place than a lot of us out there. Beauty is not necessarily just looks, who is anyone to say that she is not beautiful if you never met her? The negative comments are coming from shallow people. Rumor, I think you look great.

Crazygirl on

I think she is very pretty.
so what if she has be long face!
Not everyone is the same people!
She’s a great actress and model.

Denise on

But good luck to her!

nicole on

anyone can be a model when mommy and daddy are celebs.

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