FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

Carol on

I love Bruce Willis and I’ve admired Demi Moore in a couple of movies, but give me a break. Their daughters are a composite of the worst of their physical characteristics. They are not “beautiful” in any classic sense of the word. They may be confident, they may be bold, they might in fact have a modicum of talent; but to call them “stars” or to elevate them to superstar model category is delusional. They are average. Plain and simple. Stop giving them credit for achievements their parents have made.

Hillary :) on

I love these pics! Rumer looks absolutely fabulous, and it’s not entirely her parents-she appeared on 90210 and is making a name for herself, so stop hating. :)

Bec215 on

She is modeling for them because her parents are famous, and she is tall and skinny.

I wish I could be happy about this – to have someone who’s not ‘typical model material’ be their spokesmodel. But a size 2-4 celebutant who’s had plastic surgery (i.e., chin reduction) doesn’t count – even if she’s not traditionally beautiful.


Jules on

Yes, she looks very nice in these photos but lets face reality> If it weren’t for her parents, she would never grace the pages nor the cover of anything. That’s why so many find these spreads nauseating.

Natalie on

Rumer Willis is not a model–point blank. However, the clothes and photographs are beautiful. Kudos to Badgley Mischka for going outside of the mold, by hiring a very unique looking person to present their brand.

Barb on

The photos look great. And it’s sad to see how many of this comments convey the thought that a person has to be “perfect” in order to model anything. Guess that’s why there are all the stick-thin gaunt zombies parading the runways.

Lisa on

She has a unique look. No, she’s not what is considered ‘model’ perfect, but I think the shoot came out great.

Daw on

I really don’t think that she is nearly as unattractive as you people make her out to be. She might not be as gorgeous as Demi Moore, but we don’t all look exactly like our parents. Lighten up on her. Everyone sounds so jealous of the fact that she has money and is modeling. I would also like to see what some of the people commenting on her looks actually look like. I hope that you are a perfect ten if you are making comments about her looks. This society is so critical of women and their beauty. There is so much emphasis placed on beauty and youth. It makes it harder for us as women. It’s really rather unfortunate.

Petie on

If her parents were not stars she would never model. They have photo shopped her all over including her long Jay Leno type face. She is an average attractive girl but not a model and these photos are so photo-shopped

petethrntn on

if i were bruce willis, i would have insisted upon a jay leno paternity test.

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