FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

Krizt on

She is not cute at all! Thankgoodness for her she has famous parents.

Sheri on

Unfortunately, she’s not real. The base image is of Rumer but with all the changes they have made through photoshop, that person doesn’t exist. Anyone buying the dress hoping to look like that will be sorely dissappointed. BTW, I like the real look of Rumer Willis.

Sarah on

She appears to have (rather unfortunately) taken acting/modeling lessons from Kristen Stewart. Is she about to sneeze? Does she smell something foul?

Carol on

What a beautiful girl….stop being so mean, I don’t see any of you up there…

Brandi on

The photos are lovely but seriously, she is not. Yes, you can talk about how she looks like a ‘real person’, but honestly, I know plenty of ‘real people’ who are prettier than her. Her body is great, but her face.. Not so much. I have always thought she was extremely unattractive. I am not sure how two good looking people managed to have such an unattractive offspring. I guess she just got the short end of the stick.

Nancy on

It’s hard to compete when your mother is Demi Moore.

jwf911 on

Good gosh
She is better suited to be the face of Eukanuba

Koshka on

Kelly, this Rumer girl doesn’t have a unique look, she has unique parents. I don’t hate her though. I mean… as soon as she isn’t doing coke or spending parents’ money on clothes and partying, I don’t really care what she does.

Sylvia on

Why do people always say people are jealous. It’s an opinion that the girl is not cute. Although her pics are nice and she is probably a lovely person, she is not that great in the face. And yes, most of these stars aren’t cute either. And some are. Geez.

who cares on

if she was not born to famous people she would be working at Wal Mart. Let’s face it folks, she is not very attractive.

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