FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

jm on

My question: Who paid whom for that deal?

Lina on

Seriously folks, be honest. She isn’t pretty, the photos aren’t pretty, and all the photoshop in cyberspace won’t help. Poor girl got rich parents but lousy looks. Not too bad.

chelsea on

I think she looks good. It’s definatley not her butt, though.

Barb on

Photoshop is for liars and anyone requiring that much of it probably shouldn’t be modeling. A lot of other models have subtle differences but are still very pretty in ‘real life’. Rumer is only pretty because of Photoshop, and she’s only in the modeling shots because of her parents.

Jeanine on

Wow….some of you ladies on here are very sad. Who says she isn’t beautiful….you?? Everyone is in there own way. Stop hating and embrace people a little more. Sad to see so many negative comments.

Joyce on

She does have an odd face. Her jaw line is enormous. Anyone can be made to look pretty with enough make up, clothing, and photoshoping and lets not forget money. If her parents were not famous she would definitely not be model material.

Vicky on

I think Rumer Willis is very attractive.

Amy on

She looks absolutely beautiful and the dresses are stunning.

E on

I think she looks incredible!!!!!!!!

Jon on

I like Rumer Willis’s Ads for Badgley Mischka, they’re all nice!

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