FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

jan on

You all need to shut the heck up. Anyone can model, if they set a goal in life. You all are jealous and have no life. At least she has set a goal in life, and what have you done with your life losers?

Cel on

well nepotism is alive and well and living in LA. The girl wouldnt get in the door of a model agency only that her parents are top flight actors which is well deserved but why do off spring seem to think they have a natural born right to be given preferential treatment? she has been photoshopped to an inch of her life and no amount of beautiful designer dresses can hide the fact she has inherited the wrong set of features from her parents..and a dreadful unfeminine name!

cat on

I think the shoot is beautifully done and she is also a fabulous model. She fits the model mold perfectly with her unique look. Rumor is as gorgeous as any other model I see. I love it!

rolyat on

I don’t think she has “Model” looks. Just famous parents. And lot’s of doors opened for her.
The booty is not hers. Touched up photography. Both her parents have flat asses. Hey . . more power to her.

Kristie516 on

I hate to say this but she’s only there because of her parents. She is so homily……

. on

maybe they’ll add more hair on her and cover her entire face in the next shoot.

ScottDolphin on

Omg, can you say photoshop? And I agree, in the first pic her hand is definitely there to hide her extra face. In most photos I’ve seen of her she doesn’t even look human.


They sure did make her look good. Rumor is allright, but she ain’t a beauty

teresh on

if badgley mischka used her for a big, huge, splashed in a lot of magazines campaign it must be for something, being a model is about being something others aren´t about being unique and offering that “something special” that can be seen even in paper. You go girl! Your parents are just proud parents. Badgley Mischka didn´t become who they are by making dumb choices.

KR on

I dont think she is pretty at all. Strange face. I do see they tried to cover it up by her hair.

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