FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

linda flickinger on

STUNNING !! Good for her….she has stayed
out of trouble’s way in Hollywood and is
now working in something positive/productive.
Sounds like good parenting and a lot of
strength on her part. Just stunning.

suzy diamond on

She still doesn’t hold a candle to her mother who is still beautiful. Rumor has this HUGE jawbone which unfortunately takes away from her attractiveness.

NYLA Princess on

I agree with Steph. She is the new modern and fresh face? Demi and Bruce are gorgeous people, BUT they do not make beautiful offspring.

cinders on

she looks fantastic! why so negative people? the willis girls have never been in any trouble, seem wonderfully happy & centered & yet you put her down. she has a very unique look & IMO beautiful.

Sheila Skolsky on

When this young lady started to be out there, I thought only in America. She is absolutely unattractive with a Jay Leno chin. There is really nothing positive I can say except that she must have a good self image. How can anyone appreciate a fake photo?

Carol on

I can’t believe how many miserable people are in this world. I bet she looks better than those of you saying she isn’t pretty. By who’s standard’s? Yours? Are any of you God? Every woman has beauty about her and this is her looking her best. I’m so sick of everyone crying about photoshop this or that. You would be photoshopped too if you were ever on the cover of anything. People are so bored and pahtetic they you whine when someone looks good then whine when someone looks bad. Get a life losers.

Jon on

I’m glad The Royal Tea Towels are a go!

Whatevah on

First wth is Badgley Mischka. And if not for her parents she’d be working at a dairy queen. Thank God for photoshop.

Nyla on

She is not attractive what-so-ever. Not enough photo shop in the world to help that severely long face and extra keen nose.

FH on

That is obviously not her body. If she wants to model, why not show her real figure. Beautiful women come in all shapes and sizes. I am disappointed in both Badgley Mischka and Rumer Willis.

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