FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

Steph on

love how they placed her hands to disguise all the extra face she has.

Sendy on

They made her look soo skiny and that she has a big booty but she dosen’t! But thats the magic of photoshop….lol any one can be a model!! :)

kim on

Lets be honest, if her parents were not movie stars she would NEVER do any modeling. I hate to say it but the girl is just not cute at all.

Kelly on

I think she looks great! So what she doesn’t fit the “model mold”. I like that she has a unique look.

tink1217 on

i think she looks amazing although I don’t think of her as a model..Badgley Mischka obviously sees something there…

Veronica on

Hey, stop hating. Most of these Hollywood stars aren’t great beauties without their fake lashes, fake noses, fake lips, fake hair and fake boobs. Give the girl a break.

meemeee on

Please, people. She is not conventionally beautiful, no. But, these photos are beautiful. Sounds like a lot of people are jealous.

kathy on


Bettie on

I think she looks beautiful. The silhouettes (photoshopped or not) are gorgeous and feminine. I like it.

Kim on

My favorite is the first photo- but she looks great in all three!! I agree- that if her parents were anyone else, she wouldn’t be doing any modeling, but they are who they are, and it is what it is!! Great photos!!

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