Jill Zarin Is Ready to Put the Skweez on Your Curves

01/05/2011 at 05:00 PM ET

Nicole Richie LuckyJamie McCarthy/WireImage

Spanx, watch your back. Not only has Real Housewives of New York star Jill Zarin become a successful author and created a bedding line that’s “doing great” at BedBathandBeyond.com, but now the fiery redhead has a new business endeavor that’s set to be huge — in the skinniest way possible! “I have my line Skweez,” a curvy Zarin told PEOPLE at Tuesday night’s N.Y.C. premiere of Season of the Witch, starring Nicolas Cage. “I worked on a body shaper line which every young girl is going to want to wear,” she added. “I made them for young girls and for older women. It’s an alternative to Spanx, and I’m selling them for a lot less money. I started my own company called Skweez Couture and Skweezwear and we’ll have men’s shapewear, too.” Why shapewear? “Right now there is really only one game in town,” answered the ever-savvy Zarin. “I’m hoping to take some of their market share. We already went to major department stores. It’s going to be everywhere.”

Husband Bobby Zarin, at her side, concurred with his wife’s business plan. “She found something missing in that market,” he told PEOPLE. “I was sitting in on some of the meetings. And women are looking for the unique features in her new shapewear. There is a lot of interest.” Will Zarin’s fellow Housewives wear Skweez? “I will be sending all my sister Housewives on my show samples,” answered Mrs. Zarin. “Most of them have tried it already. And everybody who has tried it, loved it: Kelly, LuAnn, Cindy [Barshop]. It works.” And could Zarin notice a difference in her castmates’ curves? “Well, they’re so freakin’ skinny,” said Zarin. “But they really fell in love with this…And the biggest compliment was that off camera, LuAnn wore some, because she loved them. They were knee highs that are lace with rubber at the top to hold them up. They don’t squeeze you, but they’re really sexy. It’s part of the line.” And is she wearing her own creation? “Yup!” Tell us: Do you want to try Jill’s new shapewear line? –Jeffrey Slonim

FILED UNDER: Accessories
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Showing 31 comments

valentina on

she looks great!!! but i wasn’t sure about her on RHONYC this season. anyway, i think it will be very sucessful

Ryan on

Why in the world would you make shapewear for young girls?!?! That is really sad.

BitterKitten on

JillZarin makes me pee-uke.

Boom on

WHAT is she wearing in that picture????? She looks HORRIBLE!!!!!!!! Hair sucks. Dress sucks. Tights suck. Boots/Shoes suck. Smile sucks. Hair REALLY SUCKS!

Alex G on

Gosh, she really looks puke in that picture. Looks like a cross between a fat zebra and an overheated woman on heat.

mommyofthree on

trying too hard to like young at age 48or more

Kelly Phillips on

I lost respect for Jill Zarin while watching the last season of RHoNYC. So I will not be buying anything that she endorses, fabricates, or writes.

patid on

i agree with RYAN … youth today are already suffering with their body image.

salzy on

Jill Zarin is glutting the market with more shapewear. Her daughter is rather plump, so perhaps the line was conceived with her in mind. Jill Zarin is a capitalist PIG and I wouldn’t buy anything that she sells. She is uber obnoxious and dislikeable. FEH!!

Kactus-Kat on

Forget it, Jill – it’s time someone makes undergarments for PLUS sized women, not those trying to “skweez” their behinds into a Size 2!

You are hitting the right market with the right age group, tho, the BABYBOOMERS! We’re almost all over 50 now, and are ready to hold our sagging bodies still for an evening out. But, errrr…butt, you must make these also available to 3X plus, too!

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