Jill Zarin Is Ready to Put the Skweez on Your Curves

01/05/2011 at 05:00 PM ET

Nicole Richie LuckyJamie McCarthy/WireImage

Spanx, watch your back. Not only has Real Housewives of New York star Jill Zarin become a successful author and created a bedding line that’s “doing great” at BedBathandBeyond.com, but now the fiery redhead has a new business endeavor that’s set to be huge — in the skinniest way possible! “I have my line Skweez,” a curvy Zarin told PEOPLE at Tuesday night’s N.Y.C. premiere of Season of the Witch, starring Nicolas Cage. “I worked on a body shaper line which every young girl is going to want to wear,” she added. “I made them for young girls and for older women. It’s an alternative to Spanx, and I’m selling them for a lot less money. I started my own company called Skweez Couture and Skweezwear and we’ll have men’s shapewear, too.” Why shapewear? “Right now there is really only one game in town,” answered the ever-savvy Zarin. “I’m hoping to take some of their market share. We already went to major department stores. It’s going to be everywhere.”

Husband Bobby Zarin, at her side, concurred with his wife’s business plan. “She found something missing in that market,” he told PEOPLE. “I was sitting in on some of the meetings. And women are looking for the unique features in her new shapewear. There is a lot of interest.” Will Zarin’s fellow Housewives wear Skweez? “I will be sending all my sister Housewives on my show samples,” answered Mrs. Zarin. “Most of them have tried it already. And everybody who has tried it, loved it: Kelly, LuAnn, Cindy [Barshop]. It works.” And could Zarin notice a difference in her castmates’ curves? “Well, they’re so freakin’ skinny,” said Zarin. “But they really fell in love with this…And the biggest compliment was that off camera, LuAnn wore some, because she loved them. They were knee highs that are lace with rubber at the top to hold them up. They don’t squeeze you, but they’re really sexy. It’s part of the line.” And is she wearing her own creation? “Yup!” Tell us: Do you want to try Jill’s new shapewear line? –Jeffrey Slonim

FILED UNDER: Accessories
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Showing 31 comments

Jennifer on

Shape wear for young girls? That doesn’t seem right. Way to build positive body image for young girls.

Stefanie on

I dont know what shes thinking about “one in the game”

Theres Spanx, Yummie Tummie, Donna Karen and Cynthia Rowely which just suck you in. Shatobu and Squeem which burns calories. And my ultimate favorite, Skineez Skincarewear that moisturizes, tones and rejuvenates the skin. Sooo I really don’t see Zarin’s company making quite an impact.

Rita on

I can’t believe Jill is doing a line that will make younger girls who may not have perfect bodies will now think they have to sqeeze into clothes to try and make themselves look thinner. That is no message for these kids. The adult line is ridiculous, if you want to look thinner GO ON A DIET, I don’t know why these women on this show or any other older women. want to wear clothes that this 48 year old (wish I was 20) would. JILL IS MONEY HUNGREY AND NOT A SMART WOMAN ANYWAY.

Blanche on

I agree with Stefanie. [I don’t know what shes thinking about “one in the game”]. Has Jill done her market research at all? There are plenty of high-end brands that compete with Spanx like TC Intimates which already has cutting edge technology using silicone and flat seam technology that are sold in high-end department stores. At lower price points there are brands like Naomi & Nicole that have the best way to stop wedgies and it’s already patented.

Tammy on

i think you are amazing Jill and I would love to see them in Canada! I run two small home businesses so I know how much work goes into starting up and running successfully – YOU GO GIRL! Don’t listen to all the hate speech, you are amazing and lovely. I have seen season 1 and 2 of Real HW of NYC and you and Bethenny are my favourites!

I love that you are so creative and you always look beautiful as well. You are a passionate redhead, with a knack for a great business and you are a good judge of character, and an excellent mum to your daughter Allison.

Looking forward to seeing your line of Skeewzwear in our stores up north!

Alexa on

I’m very excited about this new shapewear by Jill Zarin. She is a great businesswoman and I’m sure hers will be better than anyone else’s out on the market. But when do they come out?

Kathy on

I hate that she made a young girls market. I would rather adults teach young girls about living a healthy lifestyle through exercise and diet, and then embrace what genetic composition their bodies shape into. Hiding behind anything promotes eating disorders and depression..
I think its fine for older and/or full figured women who are adults and choose to buy what they are comfortable wearing, but as a society we should promote healthy living, and not squeezing into under garments..

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