Emma Watson Turns Her Nose Up at Celebrity Fragrances

11/25/2010 at 10:00 AM ET

Emma Watson on Celebrity Perfumes
Richie Buxo/Splash News Online

Harry Potter star Emma Watson may have fans clamoring to replicate her sophisticated style, but unlike some of Hollywood’s hot young things, she’s notoriously refused to lend her name to just any fashion or beauty project. And, she says, if there’s one form of celebrity licensing that truly confounds her, it’s celebrity scents. “I can’t understand this fragrance thing,” she tells the British Press Association. “Why would you want to smell like somebody else? Don’t you want to smell like yourself?” While Eau de Emma won’t be hitting beauty counters anytime soon, fashion collaborations are something she has been more open to, recently contributing and modeling for fair-trade clothing collection Free People and posing alongside younger brother Alex in a series of ads for luxury collection Burberry. “I love it, and I will continue to work in the fashion industry,” she says. “I am interested in ethical fashion, I want to make a difference and it’s nice to contribute.” –Justine Harman

FILED UNDER: Beauty , Emma Watson , Fragrance
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Showing 57 comments

tink1217 on

Emma is a breath of fresh air as far as celebrities go. Hope she finishes school. She seems like such a sweet and smart girl.

Erica on

Thank you, thank you, thank you! Finally a celebrity that feels as I do! I value my individuality and deliberately go out of my way to avoid buying anything that has a celebrity’s name on it. Why would I want to be exactly like someone else just because they’re famous?? My one exception has been Jessica Simpson shoes, but I held out for a long time before I finally caved. However they’re not well made so I’ve been avoiding them too lately…

Tiff on

so if someone buys celebrity brand of perfume they are trying to smell like them so if you buy a brand of celebrity clothing does that mean they are trying to dress like them??? That was a really dumb comment on her part…Maybe they buy it because it smells good?????? Sounds a little judgmental to me…why does she care?

Delia on

makes sense to me..I would never purchase a scent with a celebrity name on it-In most cases I probably would not like the celebrity and probably not the scent either……Give me Dune by Dior or BOnded No 9/Nuits of NYC anyday!

Delia on

Bonded No 9/Nuits of NYC or Dune by Dior……Simply class……………

windyblue on

Emma is young yet, and wants to go to college, and enjoy her self. She is very pretty, and knows fashion, is more money in it.
I do not blame her that she wants zero to do with perfume, that either sells, or does not.

Andy on

Her style being..she looks like a boy…

jim messmer on

She obviously is referring to “ho’s” like KK who sit in a room with some chemists and become “perfume moguls” As for comments regarding Brown U. and her “snooty” persona, again she is so much more accomplished than these high school graduates( maybe) whose celebrity is defined by their porn tapes. It’s sad that there are people out there that see KK and her ilk as some sort of models to be emulated. Says alot about these peoples intelligence.

lanam on

i like emma bc she thinks for her self and doesn’t follow the hollywood trends….good for her :) she is such a gorgeous young lady w/such intelligence that she will go far on her own w/out kissing hollywood’s butt…i also wanna add, i love her hair cut it goes w/her petite frame…

kyilita on

No one with self value is going to wear a fragrance just because it has a famous name attached to it. i personally wear it because i like the smell. i think she is going over board with her comment and opinoin on celeberty fragrances. i still think she is amazingly pretty and has a special twinkle to her :)

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