Beyoncé Takes Heat for Her Banned Fragrance Ad

11/19/2010 at 03:00 PM ET

Beyoncé is Taking The Heat on Her Banned Fragrance Ad
Courtesy of Coty

When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the sexy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. And while the commercial was supposed to reflect Beyoncé’s personal ‘sexy chic’ style–not to suggest sex!–it looks like British officials are sticking to their guns. In the controversial commercial, the star appears to be lying in a state of suggested undress in the middle of a room before she rises in a barely-there red silk robe, caressing her neck while seductively singing “You Give Me Fever.” And although her first fragrance has shown to be yet another blockbuster for the star–making $3 million in one month–if her British fans want some heat, they’ll have to either wait until the sun goes down or head to a department store and pick up a bottle. But before you go anywhere, check out the commercial below and see what all the fuss is about! Tell us: Do you think Beyoncé’s Heat commercial should have been banned?Jessie Goldberg

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Showing 89 comments

Bunnie on

It’s no sexier than anything else on TV, including that horrid commercial that shows a woman and man in bed lying on top of each other. Guess it’s not allowed because Beyonce is actually more attractive than some other actors in commercials.

sheshe on

This is waaaay over the top! It confirms she couldn’t sell anything without getting half naked. They should ban her everywhere altogether. It really only covered her nipple. I’m sure she wouldn’t want her kids watching this someday. But it’s all about the dollar I guess.

Heidi on

Where are the values and morals in this ad or any provocative ad that will teach my daughter proper individual worth? One ad can do major damage and I refuse to let media teach her how to act in order to receive unconditional love.

Ada on

It shouldn’t be banned…they show worse on Soap Opera and regular TV commercials. As long as it not on Disney, or during Saturday’s Cartoon time on WB for example when my kids watch TV it’s perfectly fine. All the ladies with the negativity please stop hating. Go Beyonce!

Gretchen on

Look, everything from a watch to perfume to a tv has sex appeal . Thats what entertainment is . She didn’t get naked, so the commercial is fine . Just bc someone is famous doesn’t mean she has to be a 5 yr olds hero . She is an entertainer for adults . A commercial will not make a teen get pregnant . Im a total fan of it and of her . Shes amazing . U want racy, watch the Dolce and Gabbana commercials where a girl starts to get it on with 2 guys just to promote a watch . Beyonces commercial had none of that! I loved it

BLONDIE_4414 on

Beyonce commerical reminds me of the 1990’s Elizabeth Taylor perfume commerical.
She is a beautiful girl and I when she is in her 50’s or 60’s it will be nice for her to look back at how she used to look.Personally I would never buy any product with her or her husband on it.
She is very talented and I enjoy her work at times but that being said her husband Jay_Z has a agenda he thinks he is another Obama and You know what he is just a rapper and most likely a good business man but her brand or his is not a big interest to many.

BLONDIE_4414 on

She is looking to shock people like Janet Jackson did and where did it get Janet Jackson?
At least thank god Oprah is not making sexy commerical for some jerky product like Beyonce lol Can you imagine having to watch Fatty Oprah do the same commerical,rolling on the floor thinking about that horror show.

Chris on

All I got to say is WOW! my husband sure drooled over it however,I wouldn’t ALLOW my 13 yr old son to watch this. And I agree with….Sar, it looked like her boob was not at all covered! Boy has time changed since I grew up! They would NEVER allow such a commercial like this to even air, let alone as for people’s opinion!

oscar on

i love beyonce commercial is great. i think parents can’t be angry because the adults has many ways to prevent kids of watching innapropiated channels or commercial. the commercial not in the kids channel and no be repeated many times.

Aquino’s campaign agency crafted ‘Kay Ganda’ brand | Best Ad Agency on

[…] who has banned the sexy commercial from running before 7:30 p.m., when kids are […] Read more on People Magazine Tags: agency, Aquino’s, Brand, Campaign, crafted, Ganda’, ‘Kay Did you enjoy this […]

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