Beyoncé Takes Heat for Her Banned Fragrance Ad

11/19/2010 at 03:00 PM ET

Beyoncé is Taking The Heat on Her Banned Fragrance Ad
Courtesy of Coty

When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the sexy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. And while the commercial was supposed to reflect Beyoncé’s personal ‘sexy chic’ style–not to suggest sex!–it looks like British officials are sticking to their guns. In the controversial commercial, the star appears to be lying in a state of suggested undress in the middle of a room before she rises in a barely-there red silk robe, caressing her neck while seductively singing “You Give Me Fever.” And although her first fragrance has shown to be yet another blockbuster for the star–making $3 million in one month–if her British fans want some heat, they’ll have to either wait until the sun goes down or head to a department store and pick up a bottle. But before you go anywhere, check out the commercial below and see what all the fuss is about! Tell us: Do you think Beyoncé’s Heat commercial should have been banned?Jessie Goldberg

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Showing 89 comments

FaithHillFanatic on

VA-VA-VA-VOOOOOOOOOOOOOOM!!! After that NOT only do I have a fever, I am in HEAT. lol!!! My hard drive has officially melted lol! This ad is FIERCE. I need a cold shower now for sure. Thank you Beyonce for the soft core porn perfume ad. I greatly appreciate it. I actually have the perfume, it does smell good. And after watching this video…..I’m sure it will smell just a little HOTTTTTTTTTTTTTTTTTTTTTTTER!!! :-)

beyonce is paying people to do this on

this is just one big stun to get “heat” to sell for the holldays….beyonce payed people to do this

this commercial ben out since feb. you mean to tell me that people just now banning one big christmas hoax

Princess on

Oh please people give me a break. There’s worse than this on TV trust me. i think it was a good job and as sexy as it needs to be not more not less.

Angie on

I love it! and think it’s great!

Maya on

Love it! I’m a young, educated, sensual, big city woman and I think the ad is Hot! I get it.
I would buy it…I guess I’m the target audience. I see nothing inappropriate about it.
For the stay-at-home housewife types, maybe a little too much for them to handle.
I also have no kids so maybe thats why I dont get the fuss.

sheenway on

You all find this offensive, but its okay to watch southpark and their foul mouth and tampon add and personal lubricants! give me a break!

sheenway on

WE have come a long way from Miss Peggy Lee and the Platex Living Bra..give me a out side the box! for arts sake!

Patti on

While there’s no doubt Beyonce is a beautiful and provacative woman, this ad is way too sexy. It could have been done with less exposure (“they” don’t even look real in some shots). I have no problem with the content, but more coverage would add more allure in my opinion

Concerned for Society on

Our kids don’t know how to differentiate between sexy and sex. I think this should be banned and she should keep this look for her bedroom with her husband. Totally inappropriate. I personally don’t want my son growing up to think that this is how women are or should be. By allowing this we are distoring reality from acting. Poor taste and poor choice Beyonce!!!!

Jacqueline on

I watched the video and I am totally disgusted by it I don’t think she is selling perfume she is clearly selling SEX. She is no role models for our young girls a lot of young people look up to these celeb. She doesn’t have to stoop that low to sell her perfume as if she is desperate for money I know she is not. It should be banned from television. To me it seems that she is selling PORN. NOT A ROLE MODEL FOR OUR YOUNG GIRLS TODAY. Grow up Beyonce. Would she let her little nephew watch it???

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