Beyoncé Takes Heat for Her Banned Fragrance Ad

11/19/2010 at 03:00 PM ET

Beyoncé is Taking The Heat on Her Banned Fragrance Ad
Courtesy of Coty

When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the sexy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. And while the commercial was supposed to reflect Beyoncé’s personal ‘sexy chic’ style–not to suggest sex!–it looks like British officials are sticking to their guns. In the controversial commercial, the star appears to be lying in a state of suggested undress in the middle of a room before she rises in a barely-there red silk robe, caressing her neck while seductively singing “You Give Me Fever.” And although her first fragrance has shown to be yet another blockbuster for the star–making $3 million in one month–if her British fans want some heat, they’ll have to either wait until the sun goes down or head to a department store and pick up a bottle. But before you go anywhere, check out the commercial below and see what all the fuss is about! Tell us: Do you think Beyoncé’s Heat commercial should have been banned?Jessie Goldberg

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 89 comments

Shannon on

Bey, Sex still sales,so do what you do best.I Love it!! As long as it’s not playing during the nickelodeon commercials who cares..

Anon on

unoriginal …

Alex :D on

Lol once again, all these soccer moms see a gorgeous woman like Beyonce doing something out of the ordinary, and they have to have a problem with it. Yes it was steamy. So? Sex sells. I highly doubt little children will see this and automatically think “OH! SEX!” No. Don’t want your kids to watch it? Turn it off when it shows.

Mort on

WTF!! Really? Seriously? Why don’t you just take it all off. OMG…. She really is getting outa hand with this thing. It’s perfume, not porn!!

Devi Jockers on

Thx to the lord ,there is only German channel in our house and cant imagine 4 of my kids are watching this kind of ads not mentioning my teenage son…wow MOMMY ON FIRE…to provocative better stop this ads asap…


rezdiva49 on

Looks like she’s in “heat”

lorelei51h on

Jezz!!! I think she is a beautiful woman, but this is over the top. Why do these chicks think that they have to let their chests fall out or stick their fingers in their crotch to sell something? I buy perfume because I like the scent,and I want my man to buy it for me because it smells great one me. Got news for you guys, the perfume wont make a 300lb woman look like Beyonce no matter how great it smells. Certainly not for the younger set and should be shown later in the evening. I’m with the Brits on this one.

Stacy on

@ Bodujka: Its the men that purchase the perfume for the women,so if the fragrance can make his spouse look and smell like Beyonce he’s buying it.So,look forward to watching it during ESPN commercials..BOOM!!

LBW on

I thought it was rather funny. She is trying so hard to be sexy and she looks like she is in pain. Kind of like porn stars.


I think people are just jealos of what she is doing and making good of it, women do buy more perfume that is how they get their husband or boyfriend which ever is the case get them more sexer I am 76 and I bought it and my husband loves me wearing it so there ………

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters