Oh, 'Baby'! Justin Bieber to Unleash His Signature Scent

10/25/2010 at 11:16 AM ET


After morphing into an action figure and adding his sparkle to nail polish, Justin Bieber is giving fans one more way to catch Bieber Fever — this time putting his own spin on scent with a debut signature fragrance. The mop-topped singer has just announced that he’ll launch My World, a unisex scent that will be produced not in bottles but instead infused into wristbands and dog tags, WWD reports. “They actually brought me a bunch of stuff to smell today,” Justin told the publication on Friday. “One of them smelled too young, too fruity. One was really good.” While the bergamot, lychee, pomegranate, cedar and musk scent is all his own, he wasn’t shy about giving props to the love-at-first-sniff scents of another pop sensation. “I actually like the Britney Spears perfume on girls. It smells good,” he said. My World will come in four designs–Icon, Energy, Tour and Web–which fans can sniff for themselves when the they launch exclusively at Walmart on Black Friday (the day after Thanksgiving) for $10 a pop. What do you think of Justin creating a fragrance? Will you try My World?–Katherine Kluznik Rentmeester

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Showing 9 comments

Oh, 'Baby'! Justin Bieber to Unleash His Signature Scent – Style … | Scott Ashjian News on

[…] the original post: Oh, 'Baby'! Justin Bieber to Unleash His Signature Scent – Style … Comments […]

kgoddard on

Justin Bieber is obviously one of the most popular people in the entire country right now it and it is really smart of him to be launching all of these new products. But I can’t help but to think that all the products he is putting out there are kind of strange. First and action figure…okay I guess some obsessed girls will buy that. Next he puts out a line of finger nail polish, which is starting to get a little strange. Why would a young male pop singer be putting out a line of finger nail polish? I can almost guarantee that he doesn’t wear finger nail polish. Finally is perfume, a unisex perfume nonetheless. I understand that he is appealing to his audience, which is pretty much all girls but maybe they could think of some better ideas?

Biebermom on

Nail polish is brilliant! Think of who is audience is. . . . Young, PREPUBESCENT girls who wear nail polish. It’s brilliant.

Lena on

Ridiculous. Boys his age have a hard enough time remembering to put on deodorant much less a cologne.

Justin Bieber Creating a Perfume to Make ‘the Girls Go Crazy’ — CelebGossipDigest on

[…] about it. It’s going to be really big.” The Biebs, who also recently announced a unisex line of scented accessories, says Britney Spears‘ fragrances are currently his favorite perfumes on the market, but is less […]

alley on

omg i love justin bieber cantwait til black friday

Get a Whiff of Justin Bieber’s Latest Scented Dog tags | Celebs, News and Gossips on

[…] America, his line of action figures took over the world, and now, the singer is expanding his fragrance collection. The 17-year-old launched “My World” scented dog tags in November, and now, he’s […]

Selena Gomez Launching Her Own Perfume « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[…] is yes! The actress has announced that just like her superstar beau, whose perfume line was a dream come true for Beliebers, she too will be helping the world smell sweeter with her own signature scent. […]

Selena Gomez Launching Her Own Perfume | Hollywood Celebrity Gazette on

[…] her superstar beau, whose perfume line was a dream come true for Beliebers, she too will be helping the world […]

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