Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


Mert and Marcus for Gucci

Mert and Marcus for Gucci

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Showing 134 comments

Melea on

I wonder if her kids were wondering if Mommy was mad.

Merci on

Emme has the curly hair NOT Max. Check the pics again

Dianna on

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Londongirl on

Fake just like Jenny from the Block!! Why is she selling out her kids like this?? Shockingly poor judgement. And I see a LOT of photoshopping in the pics…thinning out her face, making the kiddies cuter than they really are…anything for a buck, huh Jen? I hope Ben A. is thanking his lucky stars he got away in time…he’s a real person married to a real lady now.

wkrp on

Seriously?!?! Two major problems: 1) what 2 yr old needs designer duds? Gucci, com’on! What makes them soooo much better than Osh-Kosh B’Gosh and Carter’s — other than the price, and making mom feel better? 2) what mother (in this atmosphere of paparazzi and stalkers) would pimp out her kids like this? Oh, yea — J-LO! At least wait until they have some degree of say in it, ala Sambora’s daughter, Lourdes and the younger (12 & 14) Kardashians.

Krissy on

Cool out people…if your kids could make money just taking a pic and playing in sand (what they like to do anyway) you would do it to….and don’t hate becuz photoshop couldn’t make you look as good as non-photohopped J-Lo….COOL OUT!!



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[…] Jennifer Lopez and Her Twins Star in Gucci’s New Children’s Ad Campaign Mert and Marcus for Gucci After weeks of speculation as to whether or not Jennifer Lopez would star alongside her […] […]

isabella on

The photos are beautiful but she should look more maternal and less sexy.

Pam on

One of the most overrated people in Hollywood!!!!!
She can’t act, can’t sing, definitely not a model. I believe she used PDiddy for her music career, BAffleck for her acting, and stole MAnthony when he was vulnerable in his life.She’s so money hungry and materialistic!!!!! Someone please tell me why she’s so fascinating!
I know she’s donating money to charity, that’s great. I would too if I had multimillions.I’m sur she also got a cut of the check herself.She negotiated her contract with American Idol.

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