Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


Mert and Marcus for Gucci

Mert and Marcus for Gucci

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jennrae on

What do I think? I think they should have had to pose for these photos wet and in the dead of winter like real models. This is just another example of how celebrities and their kids get treated like royalty. Also, Emme could spare to lose a few pounds. Nobody likes a fat model.

Carmen Camacho on

God bless them.

Mel on

OMG whatever ya’ll! Jennifer looks great and the kids are cute…she rarely shows them off on film, unlike Suri Cruise, who seems to be in every picture with a blankey, bottle and messed up hair. I swear I see that mess of a kid every day online or in magazines all mismatched claiming to be a budding fashionista! At least these kids are put together and look clean! Get a grip!

AlexaLauren on

@Missy…you are wrong

fayem1 on

actually the girl is the one with curly hair look closer that is no boys outfit she is wearing. they all look adorable the boy looks like Mark.

melissa on

It seems that a few people missed reading the fact that the proceeds will go to charity. How is this pimping? In addition, the kids are cute, adorabable,exotic. People don’t be haters. Your cruelty towards the kids shows the ugliness in you.

Cab on

I think she is trying to look sexy, which is not appropriate in these photos. She needs to show her family/mommy side, not her sexpot side. her kids are cure because they’re kids, but I’m afraid they are not going to be very attractive when they grow up, as they do look just like their father, who is one of the least attractive men around.

lark on

She looks like Kim Delaney used to look, in the soap opera days, before she cried at the bedside of Jimmy Smits…

Celste on

Attention gone wild ! Don’t you have enough money already…go away !

Toni on


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