Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


Mert and Marcus for Gucci

Mert and Marcus for Gucci

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Showing 134 comments

Susie on

wow, some of you are really cruel. She’s a very pretty woman, her kids are cute. she’s not “pimping” them. she’s raising money for a charity. who else is going to model for these clothing lines? of course a “famous” person. why pick on the woman? she hasn’t done anything to anyone. what’s the big deal?

Toni on

Jennifer Lopez is posing as of she was on the cover of Playboy not a Gucci children’s line of clothing. Her facial expressions just don’t work.

jimmy on

Good for Gucci and Jlo, I like the pictures, but it llooks like they are all wearing too much bronzer.

Cher on

Jennifer, you look absolutely fabulous, people are so critical…the pregnancy brought out more of your inner beauty than ever, and your so lucky, Max looks so like Marc and Emma favors you, how sweet these pictures are…


Man people need to get a life. It is her business what she does and for crying out loud it is a Gucci ad not a Ad for playboy. There is nothing wrong with it all and I highly doubt is pimping her kids out to make more money. Give me a break. I am not even a fan of hers but people really will complain about ANYTHING.

Elizabeth on

That is one hot mamma; it beats the notion of ‘oh noes, now that I have kids I’ll stop being beautiful!!!1!’

Khadijah on

The twins look adorable n there outfit, jlo u lost so much weight u look youger much younger dear…………….

Cher on

Jennifer, you look absolutely fabulous, people are so critical…the pregnancy brought out more of your inner beauty than ever, and your so lucky, Max looks so like Marc and Emme favors you, how sweet these pictures are…

Gisele on

Homely children.

Tereza on

i think the contrast is what brings you in, jennifer is modelling while her children seem more in the background, i think this is what draws you in, she is very photoshopped as well, she looks 30!!! I think the ‘diva’ in her is intentional rather than interacting with her children, if she was then it would look like a family photo and not an ad for a upmarket brand.

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