Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


Mert and Marcus for Gucci

Mert and Marcus for Gucci

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Showing 134 comments

Kiki Jenkins on

Wow, Emme has so much curly hair!

Natasha on


Lissette on

I like it! Very cute! Cant believe Gucci has a children’s line.

Tina on

Nice ads. They’ve grown to be pretty cute.

Jennifer Lopez and the Twins Pose for Gucci | FifteenthMinute on

[…] To read more about the shoot and UNICEF’s mission click here. […]

Dawn on


Lee on

There isn’t anything about the woman in these ads that looks like Jennifer. I love the outfits on the twins in the shot where she is holding them, but she looks a bit uncomfortable or cumbersome to be holding them. Beach shot is nice!

Alice on

So this is what it takes for a fashion house to make a donation to a worthy cause? Shame on you Gucci and shame on J-Lo for pimping her kids.

Missy on

Actually, that is the boy Max with the curly hair, not the girl!

Donna on

If you didn’t state that the woman in the picture was Jennifer Lopez, I wouldn’t have guessed it. The pictures do not look like Jennifer Lopez at all.

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