Diane von Furstenberg to Launch Beauty Line

10/08/2010 at 01:00 PM ET

Amanda Schwab/Startraks

Diane von Furstenberg has draped women in her sexy wrap dresses for years, and now the iconic designer is turning her attention from fashionable frocks to fragrance and cosmetics! Von Furstenberg, whose feminine, and ever-flattering cuts hold cross-generational appeal, is joining forces with ID Beauty to create a complete cosmetics and skincare line–starting with a scent due out this fall, reports WWD. “All I want is to make women feel like they can be the women they want to be,” von Furstenberg tells WWD. “That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.” The new venture will not be the style veteran’s first foray in beauty: She launched a scent, Tatiana, as well as a makeup line in the ’70s, before selling both businesses in 1983. “I have always been interested in the intimacy of the relationship between beauty products and women,” she explains. “When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business.” If von Furstenberg’s popularity among fashion fans is any indication, we’re confident that her beauty venture will also be a success! Tell us: Would you buy DVF’s new beauty products? –-Hana Choi

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Juliana on

, when I began to create my insbuess plan this book was little help. I mean it certainly gave me a great summarized outline, but it lacks numbers. I just wish it had more number examples, you know more averages . Like the average or sample amounts of material cost, production, and overhead cost for an emerging designers. How many pieces are recommended for a new designer and if they choose to sell to a store whats the average amount of pieces they sell the store and how many of each sizes (ie: 20 dresses? size 2(2) size 4(2) size 6(4) size 8(4) size 10(4) size 12(4))I know averages can greatly differ, but I wish they would have made-up or created a fake fashion line, and created a very modified insbuess plan with numbers, just as a sample. (That alone would have made this book perfect.) It also needed more equations. The only equation was COGS. The book was great, but it seriously lacked numbers and tangibility. As in I was thinking this book would be a onestop shop, but it wasn’t. This book gives you direction and an idea of how your mindset should be when creating a line and it gives you alot of pointers and warnings. Making this the perfect book for someone who isn’t in the fashion industry. But as a person who’s been to insbuess school and studied at a fashion school I just expected a little more, I’m probably asking for too much, but what the hey- why not? lol.I look at this book as a great complementary to a more detailed book. I haven’t read these, but from what I can see in Amazon’s look inside and from some of the reviews: Fashion Unraveled , Fashion for Profit , and How to Setup and Run a Fashion Label may be great compliments to this book. For my fashion marketing class I had to read The Business of Fashion, Designing, Manufacturing and Marketing . That’s a textbook and does offer great detail as well, but it comes at a much bigger pricetag. I just wish I kept it instead of giving it back after my class was over. As a person in the industry I’ll say that this book definitely solidified alot of my own thoughts and gave me many great tidbits that will be helpful and will come to mind as I’m creating my line. Just don’t expect numbers and financial examples from this book. Just view it as a insiders guide to the insbuess of fashion with accompanying examples and summaries of the experiences of other designers. Because of the low pricetag and solid examples I would definitely recommend purchasing it, but keep in mind that you will still need to find books and search the internet for number and insbuess plan examples. (And, lets just say with all the junk out there its hard to find everything on the internet it takes soooooo much time digging through sites and sites and fake sites that lead you to sites that want you to pay hundreds just for a numerical overview of the women’s retail market oops sorry, I think I’m venting now, lol). This book is great, I recommend buying it. But I suggest Mary Gehlhar make a revised version in a year or two that has numbers because if she did it would be like the Bible for starting a fashion line. PS- This book really is like a wake-up call for people who just say to themselves I want to start a clothing line , you know, people who aren’t in the industry and just think it’ll be this fun easy thing to do. It gives those type people ALOT of perspective. For someone who already has an idea for a line, is well-versed in fashion, and aware of the climate of the retail industry and fashion market this book has its shortcomings. But it is still helpful though, so thats why it’s a useful book to have around.

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