Think Pink! Estée Lauder Breaks a World Record for Breast Cancer Awareness

10/01/2010 at 03:30 PM ET

Courtesy The Estée Lauder Companies

This morning, high above the hustle and bustle of Manhattan, British beauty Elizabeth Hurley joined forces with Evelyn H. Lauder, Sr. Corporate Vice President of Estée Lauder and Founder and Chairman of the Breast Cancer Research Foundation, to light up Rockefeller Center and the Empire State Building in shades of pink as part of a double effort to kick off Breast Cancer Awareness Month—and to break the Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.” And it was mission accomplished for the glamorous duo, with Estée Lauder spokesmodel Hurley taking to her Twitter this morning to announce the good news. “Estee Lauder Companies has a Guinness World record! We’re thrilled. Great cause & great result. Thanks to everyone who helped xx,” she Tweeted. Estée Lauder began their Global Landmark Illumination Initiative in 2000 and have illuminated 534 landmarks since. But before the beauty giant could turn their brilliant pink dream into reality, 24 pre-approved landmarks had to be illuminated in pink for at least ten minutes in a 24-hour period. So the company set the bar even higher, securing 40 iconic landmarks around the world to light pink—including the Tokyo Tower in Japan, the Westerkerk in Amsterdam and N.Y.C.’s own Rockefeller Center. Estée Lauder kicked off this year’s initiative with the illumination of eight landmarks in Australia on Thursday and shined a light on N.Y.C. with this morning’s ceremony—instilling a very bright reminder of Breast Cancer Awareness. Find out more at –Jessie Goldberg

Courtesy The Estée Lauder Companies

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