Jordin Sparks to Launch Her First Fragrance

10/01/2010 at 05:00 PM ET

Ben Hider/Getty

She may be headlining one of Broadway’s most popular shows, but In the Heights star and American Idol winner Jordin Sparks had practicality in mind when creating her first scent, Because of You. “When I was starting this project, I really wanted it to be affordable,” she tells WWD. “I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much,” Sparks explains. “In this economy especially, my fans deserve a high-quality, reasonably priced scent.” Set to hit counters next week, Because of You will retail at an introductory price of $9.50 for a 2.5-oz. bottle before jumping to $14.95 on Nov. 1. The “fruity floriental” scent has top notes of clementine, white imperial currant and orange blossom; a heart of nectarine, sharry baby orchid and coral charm peony, and an undertone of sheer musks. “I wanted it to transfer easily from day to night,” Sparks tells WWD. And while this may be her first foray into fragrance, Jordin has big beauty plans in mind for the future, hoping to eventually do color cosmetics and skin care. In the meantime, fans can look forward to picking up Because of You at or Dots stores next week, before it hits Target stores in early November! –- Hana Choi

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Showing 25 comments

SusiQ on

Is there anyone out there who can honestly say “oh, good, just what I’ve always wanted, to smell like Jordin Sparks”? I don’t get celebrity designer (?) fragrances; I have a frequence that I’ve worn for 25 years and it’s “my” signature fragrances. Who cares about someone else’s?

Donna on

When somebody’s career needs a boost, voila, its “Oh, I think need to launch my own personal fragrance, because thats just what the world has been waiting for!” Pfff. Its headed for your local Kohl’s store.

casey on

Jordin’s career is taking a plunge. Poor management destroys talent in the long run. Best of luck Jordin, why would someone want to smell like you?

deb on

good for her. Making it inexpensive so that real people can afford it. I wish more of the celebs were like that.

lisa on

She should work on launching a record.

Annette on


Jon on

That’s great to hear, good luck to her! And, happy belated 28th Birthday goes out to Punk Rocker, Avril Lavigne, and it’s nice to hear what she wanted for her birthday & got!

Nicole on

What is wrong with people today, gee if you are not putting someone down then you cannot say anything else about them! I think this young lady is very smart by branching out into different things. I say great Jordin! By the way she is also working on another album while appearing in “The Heights” on Broadway. Also, I would not say she has plunge when she has sold over 9 Million records. Jordin Ranks#4 in Sales of all of the American Idols! 1. Clarkson, 2. Underwood 3. Daughtery 4. Sparks…….You pepole that say such negative things REALLY need to check out their facts first!!

Colleen on

It’s a reasonable price for a x-mas gift I suppose. Oh, and the duet she did with Chris Brown was “No Air”.

SusiQ on

Oh, and it’s so nice to see “Jon” back out here, flogging other sites on People!!! Cuz of course we such idiots we couldn’t figure that out. So insulting.

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