Beyoncé Makes Her Mark With Deréon Temporary Tattoos

09/24/2010 at 04:30 PM ET

Courtesy Dereon

After effortlessly pulling off a stylish motorcycle maven in her fall/winter 2010 Deréon ad campaign, Beyoncé and her mother Tina Knowles have decided to add temporary tattoos to the sportswear collection. “We decided to invite Temptu to help us create custom body art for her to model with our fashions,” Tina Knowles, Deréon’s founder, designer and creative director, told WWD. “The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” On Nov. 1, Deréon and airbrush makeup firm Temptu will release a limited edition collection of both basic and deluxe temporary tattoos to adorn and toughen up your look. The waterproof tattoos will be offered in Deréon’s signature fleur icon and in chains, spider designs, rocker bolts and jewel baubles-giving you a two to five-day edge. The $16-basic kit has eight tattoos and all the pieces needed to affix the designs on your skin, while the online-only deluxe kit will retail for $34 and includes a signed photo of Beyoncé as well as a chance to win a trip to New York. To pull your biker-chick look together, visit Sephora or –Jessie Goldberg

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Showing 38 comments

Danielle J-B on

Temporary tattoos? Karl Lagerfeld/Chanel she (Beyonce/Dereon) is not. Tempt tatts are actually pretty cheesey, until Chanel does it. This is because Chanel tells the fashion world what is not acceptable; they change perception. Beyonce’s garments are subpar. So much so that she doesn’t wear that garbage herself. SHe in fact loves Chanel accessories and I guess, saw herself worthy of copying the fashion house. Try again madam.

Mom1 on

Chanel….”tells the fashion world what is not acceptable – they change perception”? Seriously? Get over yourself, Danielle J-B. How much is Chanel paying you to spout THAT nonsense. Chanel brand merchandise NOT “all that”… and, if anything, is completely BORING and overrated. Completely.

Beyonce to sell temporary tattoos | on

[…] and her mother, Tina Knowles, will be adding temporary tattoos to the sportswear collection, states People. By working with the makeup firm Temptu, a limited edition collection of both basic and deluxe […]

lia on

Mom1 sit down please. Chanel is a classic brand and defines fashion. Anyone with real fashion sense and recognize a Chanel piece from a mile away, Chanel is unmistakeable. and no one is paying me to say that. It is just a true FACT.! People will almost always know what Chanel is over Dereon. I give beyonce props but the moment i saw the title I immediately thought of Chanel. I am not hating but I am a bit disappointed that she tried to market this especially when Chanel JUST DID IT.

DLO on

LOL Chanel is overrated? You have no clue at all about fashion if you just typed that. Chanel is one of the premier most iconic fashion brands in the history of fashion. house of darien will NEVER attain that level, ever.

Plove on

Okay both of yall need to fall back, say what you want about Chanel okay it’s a brand it is not life or death you sound real crazy right about now.(just saying)

I actually commend Beyonce and her mother for trying something new and original. It shows that she does think outside the box so good for her.

blah on

Uhm, I dont know if ya’ll know, but Chanel actually is in the works with making temporary tattoos. Check the runways.

Brandi on

Or you could not be a poser and get real tattoos. I’m fine with people NOT having tattoos, but fake tattoos are for children.

Alisha on

Hm. People wear color contacts or dye hair when they want a change or “switch” things up on a non-permanent basis. Why can’t temp tatoos be used to achieve the same end?

Marshall on

It’s all pretty cool, I want to know who did the custom design motorcycle for the ad it’s trippin!! Does anyone know??

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