BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care

09/08/2010 at 10:15 AM ET

Lionel Hahn/Abaca

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie. Tell us: What do you think of Carrie Underwood’s new role as Olay Ambassador?–Andrea DeSimone

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taylor on

“LISTEN ALL YOU OLD FOLK HAGS COMPLAINING”… the reason why their using a young person like carrie, is because the younger you are to start to take care of your skin the better you’ll look when you become a grandma! that’s why it’s important to take care of your skin in your 20’s!!!….if they can target the young people they have life long consumers who can benefit great skin..also carrie has a HUGE fanbase she will bring in a lot of revenue for them…and NO NO YOU POOR PATHETIC PEOPLE the prices wont boost because carrie is the face of olay many stars have been the face of olay and prices stayed the same, plus if you want results everything costs money, you pay for what you get, you tight a$$ money pinchers!!! i’m 31 years old and i get told all the time i look 20..i still get carded and it feels great!!….so all you hags complaining you should have taken better care of your wrinkly skin!!!

Nancy on

I wish she had endorsed a company that doesn’t do animal testing. You can google and get a list of companies that don’t do animal testing (beauty, toiletries, cleaning products). Those are the companies I purchase from.

Jodina on

I thought Carrie promoted ProActiv? How could she have been using Olay for “years”?

jessica on

so i see that all the claws have come out…”meeeooooow”…. whats up with all these jealous old b@tches,coming down on carrie??!!
it looks to me by all these comments that the “old” are jealous of young beautifull women..i’m 27yrs old ..(i suppose im the ememy too right?) and i have amazing skin. im proud carrie was chosen i hope everytime you see her face it hurts your self esteem becasue you hags will never look like her, old jealous catty b@tches is never pretty…im younger then you seniors and yet im acting more mature!!!

OldGoat34 on

I’m a guy and always use some of my wifes Olay products for my skin.Carrie Underwood is a wonderful choice a perfect ALL American and Canadian Now Girl.Olay couldn’t have chosen a more perfect representative.Her faith,Her Morales,Her character,Her Hope and Charity not even thinking of her Beauty and Great Vocals.Make her a wonderful choice for OLAY.

jessica on

by the way carrie never promoted pro-activ. jessica simpson, julianne hough, have supported pro-activ, you got the wrong blonde!

Jodina on

i thought she was a spokesperson for ProActiv?

Carrie Underwood is the new face of Olay Skin Care! | Make Her Up on

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jean on

She has beautiful skin, but olay could of chose someone in there 50’s. I think she should represent a line with age appropriate skin care.
I would never have used olay at her age.

Tracie on

I would like to comment on the ladies who are saying that having Carrie as a spokesperson is unrealistic. I disagree, she is setting an example to the young people to take care of their skin early. You can still use Olay products and definetly the sunscreen cream, which prevents wrinkles in the first place. I did, I am 37 and look in my 20’s, but because I took care of my skin in my late teens till now. Not just with skincare products, like washing off makeup before bed…. staying hydrated and eating right and getting proper rest. Carrie does all of the above. Thanks for your time.

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