BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care

09/08/2010 at 10:15 AM ET

Lionel Hahn/Abaca

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie. Tell us: What do you think of Carrie Underwood’s new role as Olay Ambassador?–Andrea DeSimone

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American Idol – American Idol News » Carrie Underwood Named Olay’s First Ever North American Celebrity Ambassador on

[…] People’s StyleWatch mag reports the campaign will feature print and TV ads. […]

Really? on

She’s in her 20’s!!! We all have beautiful skin in our 20’s!!! Why not a gorgeous 40/50 something with beautiful skin? on

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Cammie on

Lucky her, now she will get free products

Jon on

It’s nice that Ellen DeGeneres breifly played a Nurse in Promises, Promises, and it’s nice that she’ll air the footage on The Season 8 Premiere of her show next Monday!

Susie on

Please she is in her 20’s. If Olay has a good product then they should pick women in their 40’s, 50’s, 60’s.

Susie on

hey Jon – which PR firm do you work for?

Macy on

Because krj, who would buy from, let alone listen to “Molly Next Door” pitch a product??? Probably not a lot of people who’ve never used the product before. I’ve used Olay for 30 years now and I just turned 50, people always think I’m 10 years younger than my real age. I don’t need Carrie or anyone else to sell me Olay, but others might. If you begin caring for your skin when you are young, your skin will be happy and healthy as you age.

Lindy on

Carrie has been using the products for ten years… Olay is a very good product. She is so pretty & has amazing skin. I am very happy for her, she deserves it. I do agree with showing older woman & they do for their other lines, regenerist, etc…

Lori Anne on

Carrie is about as natural as they come. And youthful. Not one bit “caked on” – like Angelina whats her name.

Kudos to Olay and to Ms. Underwood. A nice, naturally beautiful and wholesome match.

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