EXCLUSIVE: Matthew McConaughey's Sexy New Campaign for Dolce & Gabbana Fragrance

09/01/2010 at 10:00 AM ET

Courtesy Dolce & Gabbana

We never had any doubt that beneath Matthew McConaughey‘s California-cool demeanor beat the heart of a gentleman–and the actor’s newest gig proves just how debonair he can be. Looking red-carpet ready in an elegant tux, Matthew fronts the campaign for Dolce & Gabbana’s newest scent, The One Gentleman. “A gentleman has respect for himself, that is the basis of his respect and consideration for others,” he explains of the inspiration behind the new scent. “He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all.” And while the ad, shot by Jean Baptiste Mondino, won’t be hitting magazines until October, we have this exclusive sneak peek. This isn’t the actor’s first time in front of the camera for the beauty brand, having launched the original The One men’s scent in 2008. The new juice, which contains notes of pepper, grapefruit, fennel, patchouli and vanilla, will begin rolling out at the end of this month and will be available nationwide in October. Prices begin at $42 for a 30 ml eau de toilette. Tell us: What do you think of Matthew as the face of The One Gentleman? –Katherine Kluznik Rentmeester

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Showing 137 comments

Kate on

Wow…just….wow….beautiful outside as well as inside…

Brittany Holman on

Is it just me, or does he look super thin??

Grace Lau on

This doesn’t look like the Matthew I know…he looks airbrushed!

Ldub97229 on

Oh it is airbrushed but still HOT HOT HOT!!

Elda on

I love my Pretty Women but he is Fine!

Jae on

@ Brittany

I was thinking the same thing. It’s either the angle or too much airbrushing (cause that never happens anymore).

They should have him smiling. Would have been much better even despite the Queen of Hearts head going on.

SuSu on

Kudos to the PhotoShopper!

Diane on

They made him look like he’s made out of wax.

Hilary on


Patty on

Wow – another digitally altered picture that makes him look rail-thin.

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