FIRST LOOK: Christina Hendricks Lends Her 'Mad Men' Appeal to London Fog

08/25/2010 at 08:05 AM ET

Courtesy London Fog

Christina Hendricks’ Mad Men character, Joan Harris, brings sass and seduction to the AMC hit show, and now the sultry red-head is lending her sex appeal to London Fog. Following in the stylish footsteps of Gisele Bundchen and Eva Longoria Parker, Christina will star in the label’s fall 2010 ad campaign. “London Fog is a classic brand, which I love. It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together,” the Emmy-nominated actress says of the outerwear label. “The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.” And it was Christina’s own timeless glamour and sophistication that landed her the role, according to the label. “Christina has a modern appeal but also harks back to a bygone era,” adds the brand’s chief marketing officer, Dari Marder. Shot by Nino Muñoz, the elegant black-and-white ads feature Hendricks posing seductively in London Fog coats and accessories, and are set to debut in October fashion and lifestyle magazines as well as outdoor and online. Tell us: What do you think of Christina Hendricks’ London Fog ads?–Jessie Goldberg

Courtesy London Fog

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Showing 48 comments

Tom on

Ms. Hendricks is simply the hottest, most beautiful woman since….scratch that. She is simply IT when it comes to beauty. I hope the idiots over at America’s Next Top Model take note. Christina Hendricks is the woman that people will tune in for.

Carly on

She is just gorgeous and oozes class. Tom, you speak the truth.

Anna on

Ms. Hendricks is the epitome of a healthy beautiful woman. Designers take note…you do not have to be a bobble-head with a size 00 figure to be beautiful. REAL women have curves. REAL women have beautiful figures. REAL Women should be celebrated and not made to feel less than worthy because they don’t fit into some designers pre-pubescent male version of ‘fashion’. The average American Woman (not child) is a size 14. Deal with it and step up to the plate.

Ms. Hendricks is simply stunning and does it with class.

Chrissy on

This is what a “real” woman looks like. Way better than Gisele.

debbie on

Love it! Beautiful women. Wish her all the best!

sparkle the gym bag on

please throw a bucket of very ice cold water on me now

Natalie on

I have a London Fog black trench coat that I LOVE. Even though I am petite, it looks like it was tailored to fit me perfectly.
I think Christina Hendricks is absolutely gorgeous! And she is oh so classy.

love life on

Christina Hendricks is absolutely stunning, I hope the Giseles and Kate Mosses of the world slowly disappear, this is what todays woman strives to be, I wouldn’t want my daughter starving herself trying to fit into a size 0, maybe if we have more women like this, REAL women in the media our society can start a turn for the better, the cocaine addicted models of the past generation need to move on out, bring it Christina they have NOTHING on you girl!!

AJ on

She is stunning and flawless! Makes me proud of my voluptuous, hourglass figure. She gives me confidence that my size 8 is not fat but sexy! Thank you Mrs. Hendricks!

Jae on

Love the first ad!
Second leaves something to be desired.

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