Beyoncé's Two Wildly Different Fall Ad Campaigns for Deréon Lines

08/12/2010 at 01:30 PM ET

Courtesy House of Deréon

From booty-shaking songstress to hip-hop wife to red carpet star, Beyoncé has always been one chic style chameleon. And now the star is putting her fashion range to the test in two very sexy ad campaigns for her high-end dress collection, House of Deréon, and hip sportswear range, Deréon, which she co-designs with mom Tina Knowles. “These two campaigns feature Beyoncé, but that is where the similarity ends,” says Tina. “They are so different in mood and creative direction reflecting the distinction between the two brands.” Inspired by Hollywood photography of the ’30s and ’40s, the House of Deréon campaign features Beyoncé as a glamorous screen siren, while Deréon’s fall/holiday 2010 campaign captures the singer in a “1960’s pin-up girl meets futuristic biker chick” themed shot—complete with a blond beehive, inked skin and sleek motorcycle. Both campaigns, shot by celebrity photographer Tony Duran, will launch in September issues of fashion and lifestyle magazines as well as in-store and online. Tell us: Do you like Beyoncé as a glamour girl or a biker chick? –Jessie Goldberg

Courtesy House of Deréon

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Showing 43 comments

Sebastion on

I LOVE HER. She is the best. These new adds are sexy and so different. Music is so dull without her. Hurry up and come back QUEEN B.

Jon on

I like The 2 New Photos of Beyonce’s new Ad, and I like her both as a Glamour Girl and Biker Chick!

Jon on

I just wanted to wish Betsey Johnson a happy 68th Birthday!

Lena on

Neither. I would like to see her do something prim and proper. She’s done these two looks before.

Beyoncé Unveils Two Wild Looks in New Fashion Ads - People Magazine | Fashionista 365 on

[…] Beyoncé Unveils Two Wild Looks in New Fashion AdsPeople MagazineAnd now the star is putting her fashion range to the test in two very sexy ad campaigns for her high-end dress collection, House of Deréon, …SEE Beyoncé's fierce new look for her fashion line Deréon! […]

bratts on

What else is new with her? She seems to have the same pose and facial reaction in everything she does.

She is so high maitenance and its getting boring

Nicci on

I received my new Elle magazine in the mail and today and when I was looking through it I came upon the ad where she is on the motorcycle but I didn’t know that it was Beyonce. I guess the blonde hair through me off. Great ads. The dress is beautiful.

Soooo Rich on

Agree with Bratts, yaaaaaaaawn.

Monica on

Looks like she is trying to be another Lady Gaga to me on the Dereon ads.

Sam on

The thing I like about Beyonce is she is NOT a stick and doesn’t try to be.


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