Levi's Launches New Curve-Friendly Jeans!

08/09/2010 at 05:55 PM ET

After traveling the globe to talk to and measure thousands of women, Levi’s has created Curve ID, a new curve-friendly line of jeans that fits women based on shape, not size. Scheduled to hit stores later this summer, the new collection is designed around three customized fits—Slight, Demi and Bold curve—based on the measurement between a woman’s hip and seat. With findings that 54 percent of women try on at least 10 pairs of jeans before finding the right one, it’s safe to say that the new line will be a perfect fit! To find your own curve-catering pair, head to Levi’s stores or Levi.com.

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