Lauren Conrad Starting Another Clothing Line

08/02/2010 at 11:30 AM ET

Al Powers/Retna

After halting production of her first signature clothing line last year amidst a bleak retail landscape, Lauren Conrad is back at it again, with plans for a new contemporary collection already underway. With her affordable Lauren Conrad collection already being sold at Kohl’s, the former Hills star tells PEOPLE she is starting a new line with several of her best friends. “It’s a contemporary women’s line,” she revealed to PEOPLE while hosting a party at Las Vegas’s Tao Beach on Saturday. “Where Kohl’s is a lot of daywear, it’s a lot of basics. This will be more specialty basics, more of a boutique line. It will be at a higher price point. It will be very different.” And while Conrad, 24, said the new collection is just getting started, she can’t contain her excitement. “It’s one thing to work with a huge retailer like Kohl’s and there is so much you get to do, but there is a little more of a thrill of doing it on your own,” she said. “It’s a lot more work, it’s a lot more stressful, but it’s something I love doing so I’m really looking forward to it.” Tell us: are you looking forward to another clothing line from Lauren?–Mark Gray

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Showing 58 comments

Bianca on

Another failure? people are sick of these celebutants fashion line.

Christina on

I am definitely excited! I wear Lauren Conrad all the time to work – I love her clothing line, and this one will be even more successful!

gina on

yay! cant wait! What's Right Now : Lauren Conrad Announces New Clothing Line on

[…] expect the new line to have the same look—or pricing—as her Kohl’s collection. Conrad says the women’s line will have “more specialty basics, [it will be] more of a boutique […]

Erica Ann on

Can’t wait for Lauren’s new line to debut, she has a great sense of style. I’ve always seen Lauren as a wonderful role model.

nicole on

looking forward to this although i hope its not as expensive as her original line. It doesn’t have to be as cheap as kohls, but somewhere in between would be okay. She doesn’t have the design experience to charge crazy prices. The Olsen sisters do that and it’s ridiculous. That’s why there stuff is always on the sale racks.

Jon on

I am very much looking forward to another clothing line with Lauren, best of luck to her on that!

Carol on

Can’t wait!!

s on

its not a celebutant line bianca thats her career, she is a designer..reality TV was just a steppings stone

rj on

UMMMMM LOVE LAUREN!!!!!!!!!!!!!!!!!

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