Janet Jackson Becomes a 'Legend' in Blackgama's New Fall Campaign

07/15/2010 at 05:00 PM ET

Rocco Laspata for Blackglama

What does Janet Jackson have in common with Diana Ross and Liza Minnelli? Besides a superstar music career and the right to be called a diva, Jackson can now add Blackgama model to the list of similarities. For the past four decades, the luxury fur label has tapped world renowned stars such as Ross, Minnelli, Sophia Loren, Audrey Hepburn, Elizabeth Taylor and more for their iconic “What Becomes a Legend Most?” campaign– with Jackson being their latest choice. “Janet is an icon in the world of music and entertainment, a true legend,” says Blackgama CEO Joe Morelli. “She represents everything that this storied campaign embodies. Janet is to entertainment what Blackglama is to luxury.” Shot by famed photographer Rocco Laspata, Jackson’s “What Becomes a Legend Most?” ads will debut worldwide beginning in September in fashion magazines, billboards and online. —Andrea DeSimone

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