Ivanka Trump Debuts Her Fine Jewelry in the Hamptons

07/02/2010 at 04:00 PM ET

Courtesy Ivanka Trump Fine Jewelry

The Hamptons is already as known for its glamorous lifestyle as Ivanka Trump is for her unbeatable combination of beauty and brains — so it was a natural match for London Jewelers to introduce her fine jewelry collection Thursday night at their East Hampton location. With a crowd of socialites and thrilled shoppers around her, the always-lovely Trump ruled the room in a J. Mendel dress, Jimmy Choo shoes and, of course, her own jewelry. She tells PEOPLE exclusively, “I characterize my jewelry collection as timeless and glamorous but always classic. I’ve added femininity and a modern twist to jewelry that resonates with both younger women and an older consumer.” And why branch out past her own Madison Avenue flagship boutique? “I am thrilled to be launching my fine jewelry collection at London Jewelers,” says Trump. “The London customer is aligned with my own target audience–a smart, sophisticated modern woman who appreciates quality and craftsmanship.” If you can’t make it to the Hamptons to shop her line, you can see more of her pieces at ivankatrumpcollection.com. –Melissa Liebling-Goldberg

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 1 comments

natse on

hi there l wish to get some of your product ivanka l se the frensh ear rings they are 1200$ but how and when you will be in london so l wanted to be sign the boxs by you.
l mailed you on facebook to my ad on facebook is nace filev.

kind regards,


From Our Partners


Get every new post delivered to your Inbox.

Join 2,512 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters