EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts's Lancôme Debut

07/01/2010 at 09:00 AM ET

Courtesy Lancome

After likening her ambassadorship with Lancôme to “every girl’s dream,” Julia Roberts is finally unveiling her dreamy debut print ad for Définicils Precious Cells Amplifying Mascara–and she’s giving PEOPLE an exclusive behind-the-scenes look. Shot by Mario Testino in a private apartment in the TriBeCa neighborhood of New York City last winter, the ad presents an ethereal take upon which the classic French beauty brand was founded. The campaign is scheduled to bow in August issues of major fashion, beauty and lifestyle publications. The $29 lash-building product is currently available exclusively at Nordstrom stores but will expand to Lancôme counters across the nation this August. Tell us: What do you think of the pretty woman’s Lancôme debut? –Katherine Kluznik Rentmeester

Courtesy Lancome

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 57 comments

Renee on

I think it’s sad that Julia Roberts would accept an ambassadorship with Lancome when I’m fairly certain she wouldn’t use any of their products on her own–in her own home. She has long been a vocal proponent of organic/natural beauty products (she once did a feature with Oprah), and I find it hypocritical of her to falsely support Lancome’s products–all for the sake of making more money! I would think, that in her position of great stature, she would be more about encouraging people NOT to use toxic/carcinogenic products! Shameful.

Morning Links - Chace Crawford Appears in Court on Pot Charge | GossipHat.com on

[…] Behind the scenes of Julia Roberts’s Lancome campaign – People […]

Julia Roberts: Lancome Ads Revealed! | Joiner.ro - Indexare gratuita feed-uri RSS on

[…] People recently got the exclusive behind the scenes shot that was taken by Mario Testino last winter. […]

Pax on


Sylvia on

The photo of Julia Roberts showing the mascara isnt the best ive seen her look to be honest. The black eyeliner too harsh, the pink-nude lips too pale, and mouth is at a funny angle, making her top lip look out of proportion, the new blonde hair is too typical – her natural auburn colour far nicer. For such a natural beauty, they should have kept her look natural and soft, maybe bordering on smokey eyes, with more colour on her lips. Very air-brushed photos. Well… you did ask for comments…

Julia Roberts: Lancome Ads Revealed! on

[…] People recently got the exclusive behind the scenes shot that was taken by Mario Testino last winter. […]

Rachel on

Well, firstly the comments ive read on here (her nose looks too big,too much airbrushing), are you all perfect? All i can think of i is, if i could have my photos airbrushed i certainly would, im sure deep down we all would have something airbrused, and im sure julia isnt any different from you and me. secondly its a mascara advert-and i can assume its the lashes on a beautiful woman they want to come across not imperfections (yes unfortunately its all about looks isnt it with magazines & companies?)- But we all can be hypercritical of others famous or not. OMG its a mascara advert for goodness sake!

EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts’s Lancôme Debut | Bridgette Lacy on

[…] Read more on People Magazine […]

Julia Roberts mocking college station !!-College on

[…] EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts's Lancôme Debut – Style … […]

Next | 1 | 2 | 3 | 4 | 5 | 6 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,512 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters