EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts's Lancôme Debut

07/01/2010 at 09:00 AM ET

Courtesy Lancome

After likening her ambassadorship with Lancôme to “every girl’s dream,” Julia Roberts is finally unveiling her dreamy debut print ad for Définicils Precious Cells Amplifying Mascara–and she’s giving PEOPLE an exclusive behind-the-scenes look. Shot by Mario Testino in a private apartment in the TriBeCa neighborhood of New York City last winter, the ad presents an ethereal take upon which the classic French beauty brand was founded. The campaign is scheduled to bow in August issues of major fashion, beauty and lifestyle publications. The $29 lash-building product is currently available exclusively at Nordstrom stores but will expand to Lancôme counters across the nation this August. Tell us: What do you think of the pretty woman’s Lancôme debut? –Katherine Kluznik Rentmeester

Courtesy Lancome

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 57 comments

Morning Links - Chace Crawford Appears in Court on Pot Charge | Joiner.ro - Indexare gratuita feed-uri RSS on

[…] Behind the scenes of Julia Roberts’s Lancome campaign – People […]

Karen on

I hope the Patty with the negative comments about Julia isn’t the same Patty with the negative comments about Angelina Jolie’s article. If it is, geez sounds like alot of jealous issues. These women are gorgeous and talented. You must have some

Momma on

that old crusty woman needs to retire.

Ben on

How much was spent on Photshop? She’s 44 this year; consumers are asked to spend $30 for mascara from a woman trying to look 20. Get real Lancome.

suzy diamond on

Doesn’t look real. Julia is pretty, not how she was when she was younger but this just looks so fake. Airbrushing much? Ya think?

Julia Roberts: Lancome Ads Revealed! | Buzera on

[…] People recently got the exclusive behind the scenes shot that was taken by Mario Testino last winter. […]

Julia Roberts: Lancome Ads Revealed! | on

[…] People recently got the exclusive behind the scenes shot that was taken by Mario Testino last winter. […]

Patricia T. on

Why did they hire the beautiful Julia Roberts if they were going to change her perfectly wonderful, natural looks into a flat-looking piece of porcelain? The picture is lovely, I guess, but it doesn’t look like her. I wish she had had the courage to say, “Look, I’ll take your money, pose for your pictures, but I’m a 40 something Mom, so let’s keep it real.” And real women would totally respond to that. But this ad? Yet another example of looks that are simply unattainable.

Julia Roberts finally comes home « Fashion Saved My Life on

[…] Eat via Netflix someday rather than see it in the theaters, but nevertheless, come August, Julia will be staring back up at you from women’s magazines, billboards and of course, the Lancôme counter at the […]

c.perkins on

I would never buy her mascara. Plastic face, plastic hair,and she is not the image that Lancome should have for their classy products!!
She is a hippie!!

Next | 1 | 2 | 3 | 4 | 5 | 6 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,511 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters