Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 84 comments

Delana on

If I like the scent, then I will buy it. I never in a million years thought Jennifer Lopez would market great perfume, and she does. I am obsessed with “Live.”

Lucy Ray on

I have lived in London for the past 2 1/2 years and am coming
home for good in September, home to Seattle.
I think Jennifer Aniston is the cat’s meow. Love her.
You better believe I will be standing at the front door of Harrods
when her scent is released. I can hardly wait!

Hattie on

No how, no way, not in a million years.

Celyn on

Chloe ur jst jealous

Kristen on

What’s next? A fragrance endorsed by Kate Gosselin?

Mary on

You bet I’ll buy it as soon as it comes out in the

Carolyn on

I love perfume, so I will be curious to smell this one. I like light fragrances, nothing sweet or floral. But, I wonder why She is launching this in the UK instead of the USA. And, I would like to also find out if this is a USA product or another country? Just curious. So far, I have not been impressed with celebrity fragrances, but I will be interested in checking it out at the fragrance counter.

Jennifer Aniston’s New Perfume ‘Lolavie’ Gets June UK Launch : In Entertainment on

[…] It will start at around $47 for a 50-ml. bottle. It will follow in the US sometime after.Source: HERE to keep updated with the latest entertainment news, Follow us on Twitter or leave a […]

Hayley on

Good business move. I’ll try it.

Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,510 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters