Confirmed: Jennifer Aniston to Launch Signature Fragrance Lolavie!

04/16/2010 at 09:48 AM ET

Fernando Allende/Broadimage

Brace yourselves, Jennifer Aniston fans–following months of buzz, the actress has announced that she will indeed be launching her first ever fragrance. “It’s been a year-and-a-half journey,” Aniston told WWD. “I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.'” Aniston describes the end product, named Lolavie, as “a nonperfume perfume.” And while specific fragrance notes have yet to be released, one thing is certain, it will be a lighter take than her childhood introduction to scent. “The first perfumes I ever wore were Miss Dior and Anais Anais,” she says. “My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.” So what does she want her scent evoke? “I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural,” she says. American fans will have to pull out their passports to get a first sniff of Lolavie, which will launch in the U.K. at Harrods in June starting at around $47 for a 50-ml. bottle, or wait for the as yet undetermined U.S. distribution that will follow. Tell us: Will you buy Jennifer Aniston’s debut fragrance? –Katherine Kluznik Rentmeester


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Showing 84 comments

Tracy on

I would love to wear the scent by Lolavie. My husband and I both love clean and natural scents not the overpowered scents we smell everyday. A perfume should compliment your style not announce itself as your style. Can’t wait!

melissa on

Yes I will buy it. I am interested to see what it smells like. I am not a big perfumey person either! Can’t wait :)

Chloe on

No, I won’t buy her scent. I am more than tired of hearing about Jennifer Aniston. Of course these celebrities get millions just to put their name on a product. That’s all she did.

jen on

I’d have to smell it first. I’m still pretty keen on my Lovely perfume (by SJP), but there’s always room for switching up scents!

karen on

I have no desire to smell like Ms. Aniston. the whole celeb fragrance thing is so Everyone doing it for just the money. Really. I guess her Friends money is running out. She wants to stay on the Forbes list. So no. never..

Sam on

Oh please, all the people who say they won’t will if it smells good. What makes other perfumes so superior
to a celebrity one that you wouldn’t wear it? I wear Jo Malone scents which are light and don’t smell chemically, so
if JA’s perfume passes that test I’d try it.

Yes on

I will be in London. I will definitely try to find it there. I love Jennifer , and I love light scents.

Boss on

No thank you. 1) Not a fan of this over publicized woman 2)Leave perfume making to the chemists, actors and actresses need to get their grubby little hands off of everything other than scripts.

Jon on

I am not a girl, so I wouldn’t, but if I were, I probably would! I wish Jennifer Aniston the best with Her New Signature Fragrance, Lolavie!

Jon on

It’s nice that George Lopez is nice enough to step up for Sandra Bullock!

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