Leighton Meester's New Gig: The Face of Herbal Essences

04/09/2010 at 01:00 PM ET

Evan Agostini/iPhoto

Gossip Girl‘s resident queen bee, Leighton Meester has just nabbed a coveted new role–Herbal Essences global ambassador. “My first memory is those iconic [Herbal Essences] commercials back in the day. My mom used it, too,” she tells WWD of wanting to partner with the brand known for its cheeky ad campaign. And while her television alter-ego is known for her prim-and-proper style, the real-life fashion risk-taker says she’s not afraid to cut loose on the red carpet. “I try different looks and I’m happy that I can achieve them and not look like a clown. I like to have fun with hair and makeup,” Meester says. “I’m lucky because expressing my personal style is fun and I have fun with it. Everyone should love their own look. Don’t copy; do your own thing.” Tell us: What do you think of Leighton Meester’s new role as the face of Herbal Essences? –Katherine Kluznik Rentmeester

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Showing 36 comments

Catherine L on

She’s a great choice for this ad campaign. She’s young, beautiful, and talented. Great bone structure … JEALOUS!

Lin on

She’s a part of Gossip Girl, so no I don’t think she’s a good choice. This show is aimed at young teens and has such bad morals and values.

Briggs on

Gossip Girl is hilarious and seeing as how the characters were in their more senior years of high school and are now in college, I don’t think it’s directed to young teens. If you don’t want your kids watching it, monitor the TV people!! I love her character on the show and I think she’s a fabulous choice for the campaign!!

Laura on

I love her, love everything she’s done so far, and I think she’s gorgeous. I’m excited for this new step! for her! Go Leighton!

Riley Ridge on

I love her!

Rina on

I just love her, she’s beautiful and super talented!

Frederika on

I think she’s a great choice! I agree with Briggs..if you don’t like the content of Gossip Girl for your kids, then don’t let them watch. Leighton is a beautiful, successful young women who is a good role model and seems to have a good head on her shoulders.

marianne on

I think Leighton is amazing! Great in everything she does. I also think that whoever bashed GG is a moron because the CW’s target demo is 18 to 34 not little teenagers. Get a life and get the facts straight before criticizing

Les News, 040910 « Gossip @ R Web on

[…] Leighton Meester has been named the new spokesmodel for Herbal Essences. […]

ellen on

B- U -T- FULL!

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