FIRST LOOK: Andy Roddick Takes A 'Challenge' As Lacoste's Newest Face

04/02/2010 at 01:00 PM ET

Courtesy Lacoste

Think tennis ace Andy Roddick got pointers from his wife Sports Illustrated Swimsuit Edition cover model Brooklyn Decker for his new Lacoste campaign? Because he certainly looks like a pro! The all-American athlete was tapped as the newest face for Lacoste’s Challenge fragrance, following in the footsteps of actor Hayden Christensen. “I’m thrilled that Lacoste invited me to be the face of its men’s fragrance, Challenge,” Roddick says in a release. “This fresh, and dynamic fragrance represents well the image of Lacoste as a chic, sporty and elegant brand.” And the feeling is mutual. “We’re delighted to be working with Andy as the face of Lacoste Challenge as he is the natural embodiment of the brand’s youthful, modern image,” Christophe Chenut, CEO of Lacoste says in a release. The new ad campaign depicts a very cool and collected Roddick gazing just past the camera in a signature Lacoste black polo shirt. The fragrance, a mix of citrus and aromatic lavender, is available in stores now for $40-$60. Tell us: What do you think of Roddick’s new campaign?

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Showing 23 comments

dbanana on

love andy! he’s a cutie and can certainly rock this la coste ad….but i’m a fan of andy on the tennis courts!!!! he plays hard and i would love to see him escalate and win a grand slam tourny!

Evan on

Actually, I don’t think Andy is very well suited to a fragrance campaign. At least in this shot, he isn’t owning it.

Aimee on

I think andy should stick 2 tennis cause he is so f***** good at it… he just beat my man rafa:(

Nunya on

Actually I have met him and he wasn’t friendly at all, so I’m not much of a fan.

vick on

He is too sexy and cute for words…

TZN on

He looks just like Stifler from American Pie.

zoe on

Funny Nunya – me too. He’s a total jerk. He’s seriously his biggest fan. And personally, I don’t think he’s good looking or super good at tennis either. And he has a temper.

lois on

Thank you for putting it nicely about hayden christensen nicely. You did a good job saying it nicely. Hayden did a good job with the ad. too bad you didn’t notice him last year.

Ann on

I think Hayden is hotter! Nice try Andy…

Jon on

He was never a good looking man.

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