EXCLUSIVE: Victoria's Secret to Launch New "Nakeds" Ads

03/26/2010 at 11:23 AM ET


The only thing sexier than a Victoria’s Secret bra? A Victoria’s Secret commercial! On March 30, Victoria’s Secret will introduce its latest lingerie collection–seductively dubbed ‘The Nakeds’–in a new steamy 30-second commercial starring models Chanel Iman, Candice Swanepoel, and Erin Heatherton and directed by Amir Mokri. Can’t wait that long? Watch an exclusive sneak peek here! The new collection, including the demi-bra ($40) worn by the models, will be available beginning March 30 at VS stores, in the VS Catalogue, and at www.victoriassecret.com Tell us: Are the ‘Nakeds’ the new Angels?

FILED UNDER: Fashion , Lingerie
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Showing 44 comments

sophie on

that is wierd

Lori on

Is there EVER a VS model that is NOT rail skinny?? They don’t look normal.

Rose on

To answer your question Lori Doutzen Kroes is not stick skinny she looks very normal

Jon on

Saw the new Victoria’s Srecret, Nakeds Ad, and it was good! Yes, The Nakeds are the new Angels!

Amy on

It should say “worn”, not “wore”.

andie on

They do look too skinny but I liked the sneak preview!

Toni on

The ad doesn’t explain why the new bras are called The Nakeds…I’m confused.

RiKi on

Maybe I’m weird, but watching women prance around in their underwear doesn’t make me want to run out and buy them.. just saying.

Paige on

I think it is sad that being a healthy weight is considered “not looking like a real woman”. “Real women” shouldn’t justify obesity by saying that these girls aren’t “real women”.

Sarah on

Very strange ad – and would someone please tell those models to EAT something…NO real woman looks like that!

Katie on

Ok. That’s nice and all but how the ‘eff are the nakeds any different or better than any of their other lines? Perhaps you should put THAT in the commercial.

Amy on

Who buys more women’s underwear, men or women? I think the women are beautiful, but, it does not make me want to buy. Just like their advertising, the VS fashion shows seems to be for men and not women.

jen on

Now I have a question: why does something that is intended for WOMEN to wear/buy made in a way that would mostly appeal to men? This “steamy” ad doesn’t make me wanna go out and buy VS lingerie! It seems to be directed at the wrong gender, which is weird…looks like an opening to a porno! LOL

Angel on

They should make more stuff for women who aren’t so skinny. We are not all a size 0 and a member of the itty bitty titty commitee! lol

jojo on

The creepy part is that they all look they are teenagers. I guess being in her late 20s, Gisele is now too old.

Loog on

Ladies, you can blather about how skinny they are all you like, all of your significant others are looking at them in an entirely different light that you are.

Even if they say they agree with you, they’re only doing so to be able to ogle them without getting flack from you.

And yes, your man too.

……no really.

shae on

Because NO ONE wants to see what you call real women {AKA fat chicks} prance around in their underwear. IT wouldn’t sell! These commercials are designed to make ladies feel sexy and therefore want to buy something that will make them look sexy.

Lena on

Thank you Shae! I do not want to see a ‘real woman’ advertising underwear. Most women today are overweight or obese. Ew. If I wanted to see fat chicks in little clothes, I would go to People of Walmart.

Lena on

Also, just because a woman is thinner than you, does not make her ‘not real.’ I have friends who are size 0’s, and they are just as real as the size 14 women.

Andrea on

lol nakeds…not a very sexy name for a lingerie line, it makes me laugh. BTW all women are REAL, whether they are size 00 or 20. But don’t justify obesity by calling overweight/obese women “real” and looking down on thin women, or vice versa. Though it probably wouldn’t hurt to lose a couple pounds if you are overweight. Save the whales!

maya on

Why is this ad any different than the other VS ads? I love their stuff, but really the whole pumped up and pushed out bras look fine – until it’s time to take them off. Talk about surprise, you go from boobalicious to flat as a board in ten seconds.

Leira on

Actually, Candice is the only of those three girls who has a pretty slamming body. Chanel and Erin are both on the skinnier side. They haven’t hit the age when they seriously start filling out. I adore Doutzen, she has one of the healthiest bodies I’ve seen in awhile in the current VS models. I agree, dunno why its called Naked…seems more animal print to me. Should have been a title that had something to do with baser instinct or animal nature.

krystlklr on

Boobs on a stick…Wow, advertisment for a bra like this??Its slightly overkill!Felt like I was watching a hardcore version of soft porn w/ bras…Missing the days of cheesy Playtex white bra ads!

Beth on

Push-ups bras aren’t so amazing that they can push up NOTHING. Put me in that commercial, I got something better to show off your bras with. I’m gonna go eat a sandwich.

Bridget on

In addition to Amy’s correction, there should also be a period at the end of the last sentence following the website. Quality grammar and writing composition from the journalists at People.

Stephanie on

They are real women, however according to a BMI, most of these women are underweight, significantly. I’m not saying they don’t lead healthy lifestyles, but most likely they are not a healthy weight for themselves. They typically are very tall very skinny women…someone is is 5’1” or 5’2” is what they should weigh and these women are easily 5’8” and taller. I think the main thing is why does victoria’s secret market nearly naked women, dancing around….for a product that is designed for women? I get yes, maybe they’re looking for men to come in and buy their girlfriend/significant other something…but does that really make up the majority of their sales. I think the only time I actually shop there is for their semi-annual sale

Carrie on

Presently, Doutzen hasn’t the body to be an underwear model. That’s why the brand never call her for VS events for many months. She hasn’t a beautiful body (look at the last VS fashion show, or, most recently, the Prada show)! She is too fat near Candice, Miranda, Alessandra, Rosie, Lindsey… All women need and want to dream when they look a campaign ! And nobody can dream on Doutzen’s body (except if photoshopp has been used before on the picture!).

Jennifer on

When did our society become so ok with showing these kind of commercials. What kind of message are we sending to our children? Is anyone else uncomfortable watching TV with their kids?

seotjostuset on

I agree and disagree with the people complaining about the size of the models.

Chanel and Erin are actually too thin and young-lookng to be modeling lingire. In other types of modeling, idc, but they’re not right for lingire.

Candice, on the other hand, has one of the most amazing bodies a VS model has ever had, and I hope they keep her for years to come.

As for the “real women” comments: all women are real women. Naturally thin women exist. Perhaps what you mean when you say real women is plain women…but quite frankly, I’d trade in my fat and look like a supermodel than a plain woman any day. The average woman in the US is also overweight with medical issues, so not exactly the thing you want to promote.

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swf-1877 on

Jennifer, it became ok when we decided to stop being so puritan and ashamed of the human body. They are sexy girls showing modest enough underwear, nothing your kids haven’s seen, just with different lighting and music.
And as far as who this ad is geared towards, women of course. They look sexy, makes us want to look sexy too, therefore, go out and buy the bras.

Jessica on


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Mark on

I think the reason their image or whatever you want to call it is because the camera photos are almost porn photo angles.

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Ken on

I like the music. Anyone know the title/artist?

Ember on

YES! the nakeds are the new Angels! i own every set! <3 they are the most comfortable underwear i have ever bought! it really does feel like you have nothing on and they make you feel very sexy!

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just on

I feel that any candy bar with torn wrapper, or not fully wrapped is not a good candy bar.
Women are the same way. Conver them up when out of the bedroom. There is a place that underwear belongs, in private only.
Fully clothes women appear like a chocolate bar that is fully covered. Look good enough to eat!

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