Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase Beyoncé Heat! —David Yi


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browneyes on

thats wat i am talking about.. u go girl..

Ms. Heim on

That is awesome. $3 million in a month. I’d be grateful for $3.00 this month. Amazing. Way to go Beyonce.

James Madison on

You the best girl! That’s what I’m talking about! Get ’em!

Myrna on

I think this is great. She’s already the number 1 Black female in the United States, But just when you think this is it. BAM! Beyonce steps her game up and take it to a whole new level.
You Go Girl!

Annaslace on

I’ve been out of work so long, I don’t even remember anything about perfume

CS_901 on

Could I interest you in a fine Watch?

lynn on

3 million in one month. that’s 36 mil in one year. i’m officially jealous

Jule on

Enough already. In a few years there will be someone else who will beat those sales. Beyawnce is overrated.

Rich Dune on

Imagine that money going to a different commuinity that are needy each month

aisha on

i just love your albums and this new perfume well i cant afford it could i have one of the samples

Patty on

72,000 bottles in an hour?! Holy cow!

I received a bottle of it for my birthday last weekend. It smells fantastic! I love it!

Raoel Doelahasori on

When will these bottles of magic shipped to surinam

britt08 on

I have not goten this perfume but im sure if its beyonce’s than its good. and yea that money could go to Haiti!!!! just saying!

kenny t on

i bought it and i love it. it’s named heat but it has a softer smell that’s great…

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Average Jane on

It’s warm outside folks lets turn off the computer and stop cyber stalking celebs and get to living our own exciting lives.

Jon on

I’m glad her perfume has sole real well and made $3 Million in just a month, etc.

Kel on

Says Average Jane while she’s on the computer… >_>

Congrats to Beyonce! Records are made to be broken. Nice to see another starlet dominating the perfume market other than Britney Spears and Elizabeth Taylor.

Speaking of celebrities’ fragrances, I’m looking forward to Christina Aguilera’s next fragrance in the states.

jay on

Did she give anything back to society, celebrities making more money than ever, what a disgrace… let someone else sell perfume

dutchgirl on

cant wait till the parfume comes to europe. it will sell like crazy. i know alot of people that want to buy her parfume heat right now. but heat will hit the stores in europe, august 2010.

annie on

She is so amazing and so talented. Way to go Beyonce. Love the perfume!

Delana on

Go Bey!

Rose on

Are we still in a recession ???? guess people still wanna smell good. (smiles) I’m happy for her, and all the success, she deserves it, and she works hard.. Congrats!!! Don’t be a hater !!!

brooke on

to jay beyonce just opened a new salon for recovering addicts worth millions and she has given million to hurricane victimes in texas and new orleans and many more things so i think to say she is a disgrace is ignorance and jealousy. congrats bey.

slimpickens on

This girls is so pretty, I will buy her perfume because if it smells like she looks, it should be awesome.

micheal on

Beyonce is so overrated! seriously… I don’t know what all the fuss is about this woman.. yes shes beautiful and does alot to help others but so do other celebrities….. I’m so annoyed by this woman…. she doesn’t even sing well she needs to go into seclusion for a while she has reached to point of over exposure.

TErri on

Smelled it at Sephora a few weeks ago and it stinks….smells like gardenia’s. The girls at Sephora hated it too.

Marla on

I was with my Husband in MACY and sprayed some on OMG!! I LOVE IT… I didnt have Money to buy it right then BUT my anniversary is coming up in APRIL and that is what I asked for. You go Queen Bey make dat’ money dont let it make you. Love ya’

Tracy on

I just bought my bottle last week and am loving it. You can also purchase Heat at Belk!

javs on

She needs to donate half the proceeds to haiti earthquake charity and help all those people who are probably going to dye from infections and water borne diseases…..
Its great that her perfume was a huge success she needs to use that gift that God gave her to help others or else her life is just a waste.

Bre-Annah on


Bre-Annah on

Geet it beyonce’, girl u no you is bad

annie on

Whoever said Beyonce can’t sing needs to get their ears cleaned out. Not only can she sing really well but she can dance as well. She is very talented and naturally I guess there are people out there who are just jealous!

Tania on

My hubby bought me a bottle for Valentine’s Day. It smells wonderful, not too heavy or musky. Go B!

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dj on

I think she is overrated and she does not make anything for the everyday person. There are not that many people that can afford to spend that much on perfume in these times of losing jobs and homes.

Mistyluv7 on

Seems like real over abuse of name.How many jobs did it create to make that perfume Beyonce? I mean these Stars just make money hand over fist and there are so many that have no jobs or roof over their heads….what a real shame. Thanks but I don’t care to line her pockets.

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Huntsberry on

Great Post

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[…] debut scent rang in over $3 million in record-breaking sales during its first month alone at Macy’s–and now Beyoncé is upping the […]

Children on

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Gaston Milster on

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