Beyoncé's Perfume Sells $3 Million--In Just One Month!

03/18/2010 at 04:43 PM ET


Is it getting hot in here or is it just Beyoncé‘s ‘Heat’? The diva’s first fragrance, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. To get your own bottle of the best-selling scent, go to Macy’ to purchase Beyoncé Heat! —David Yi


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Beyoncé Sells $3 Million Worth of Perfume – in Just One Month! on

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Huntsberry on

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[…] debut scent rang in over $3 million in record-breaking sales during its first month alone at Macy’s–and now Beyoncé is upping the […]

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Beyonce Turns Up the ‘Heat’ with a Follow-Up Scent | Celebrity gossip on

[…] fragrance’s provocative ads, but she’s not letting that stop her from following up Heat’s record-breaking success with an equally sexy new scent. “I created Heat Rush to bring the feeling of warmth and […]

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[…] People’s StyleWatch reports that Beyonce’s brand new fragrance Heat has made $3 million in just 1 month since hitting the shelves.  72,000 bottles of the smell good were sold in the first 3 days.  Now, B’s first fragrance of her own has been named the #1 brand at Macy’s–where it is exclusively sold. Share with Friends! […]

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[…] well—just when I thought (hoped?) the celebrity fragrance trend might be waning, I come across this report about Beyoncé’s first fragrance, called Beyoncé Heat, selling US$3 million in its first […]

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